Custom Web Design Services
From research and strategy to launch we will customize a website to suit your business
At Digital Attic, we build websites that can continue to change and grow with your business.
When we build your website we plan for continued learning and optimization over time. Your website will deliver better results because of continuous improvements. We are excited to work through the process with you and develop an ongoing relationship.
Research & Strategy
Know Your Customer (Buyer Persona)
Knowing your customers and how to connect with them is essential to your overall marketing plan. As part of a great strategy, you will be able to easily target your market and retain them as long-term customers.
User engagement comes when your website visitors value the content you have created, stay on your site longer, and eventually become long-term customers. There are metrics that will show you which areas of your website are producing actual leads. Creating great graphics, valuable copy, fast page load, and easy navigation will lead to customer engagement and higher profits.
Effective branding will involve every single aspect of your website. Graphics, copywriting, images, blog posts, and basically anything you can think of. We make sure that we maintain your brand throughout your website. We can take off running with a brand strategy that is already working for you or help you create one.
Your website content is anything on your website that is representing your business. It could be textual, visual, or audio. It all has meaning and relays what your company stands for. Creating a content strategy will move your project along faster and with more meaning to your target market. Our marketing team helps refine all your web content to help in inbound marketing and SEO ranking strategies.
Strategy & Navigation
We want to make sure we create pathways for customers to move through websites. A website’s navigation is a tool for helping organize content but can also be used as a sales or educational pathway for customers. They should be able to flow from page to page easily for higher engagement. This can be through discovery or intentionally in how we layout pages and content. Your navigation is an important part of generating qualified leads.
Responsive Design (UI/UX)
A responsive website should respond to whatever device a visitor is using. They should have a consistently good experience browsing your website regardless of what device they use. In today’s world of digital marketing, this has become a necessity, not an option. At Digital Attic we make this standard practice for our team. We also work to optimize the experience on each of these platforms to help ensure a good experience for customers. Doing this right can have effects on a customer’s experience and even can affect SEO. If your website is not built to be responsive this should be your first digital marketing priority.
QA & Launch
Quality assurance is where our team of professional developers and IT experts make sure your website meets best practices. This is one of the most important steps in building a website. When you launch something new, we make sure that your website is launched correctly. We create demo links and preview areas to make sure what you approve is the same as what is launched live. We even make sure your old website pages are mapped to the new pages and make sure the downtime is minimized for you. We have checklists to search for errors and potential weaknesses. We want to make sure your website launch is successful.
Your website hosting is where the files of your website live. It works with a domain name so people can easily find your website. Most of our clients like to have our team take care of their domain, hosting, security, and maintenance under one roof. It eventually saves time, money, and a lot of headaches. Our hosting packages have website maintenance, security, and monitoring included. We have hosted websites with as little as a few hits a month to some with well over 70 million per month. Large or small we can service your website hosting needs all under one roof.
Tracking & Reporting
Launching a website is exciting and something to be celebrated. However, we don’t want to forget that results matter. Are you converting visitors to leads? Are your customers finding information easily? The beauty of digital marketing is in highly effective reporting and seeing real results. Know your return on investment (ROI) as we develop a long term relationship and continue optimizing your new website.
Let’s Get You Started