How Will the CCPA Affect My Business?
The enactment of the California Consumer Privacy Act has drawn different sentiments from business owners. This seems to have upset an already established paradigm for marketers, especially, because the data-driven marketing and customer experience that have changed the ball game in the recent years is about to get punctuated by this sudden seismic shift.
People who were not fully informed about the CCPA may start running for the hills. We don’t want company owners like you to sign up for the next service you can find that promises some form of protection for your business because the best protection you can get is learning more about the CCPA and understanding its implications towards your business. Furthermore, if you look at it from a different vantage point, you might find opportunities to leverage the change to your advantage.
What Changes Can We Expect?
The CCPA is intended to make your customer’s data more secure and protected by informing consumers about the following things:
- What personal information is collected, used, shared or sold, both as to the categories and specific pieces of personal information.
- The right to delete personal information held by businesses and by extension, a business’s service provider.
- The right to opt-out of sale of personal information. Consumers are able to direct a business that sells information to stop selling that information. Children under the age of 16 must provide opt-in consent, with a parent or guardian consent for children under 13.
- The right to non-discrimination in terms of price or service when a consumer exercises privacy right under CCPA.
*Information is taken from the State of California Department of Justice website.
Will the CCPA Impair All Marketing Efforts
There is no definite answer to that because it depends largely on how you handle your customers. While customers may feel hesitant or worried about sending their information online knowing what that may entail, it’s a tradeoff that most are willing to make in exchange for a positive and more personalized experience.
Consumers prefer a brand that knows them – a company that understands their needs and provides relevant recommendations. If your company can go beyond just gathering data and, instead, interpret the data to come up with relevant offers to the customer, you are able to build brand loyalty. On the flip side, a company that spams their consumers will end up losing more contacts from their mailing list.
There are a lot of things left to be learned about the CCPA and how technology can make this work for companies and not against them. Experts are slowly uncovering strategies to help make things work for businesses, with – or in spite of – the CCPA enactment, however they may want to look at the recent changes. We always encourage everyone to take the time to keep themselves in the know.
Customer service in good times and in bad. What does the Corona Virus mean for business?
As the world works diligently to practice social distancing right now, don’t forget to keep your customers close at hand! During this time of so many unknowns for businesses, there is one extremely important thing all of our customers no matter your industry have in common. You don’t want to neglect this!
Every single one of your customers no matter what industry you are in needs clear communication right now! The clarity in communication is essential because it affects everything you do. Businesses need to use every communication platform they have to get clear and empathetic messages to their customers. With operations changing daily customers need to know your hours, changes in operations and how you will continue serving them during these uncertain times. When you give your customers clarity they know they can trust you. So how do you do that?
- Keep the information on your website and social media up to date. This needs to be done right away if you haven’t already. When customers have questions about your new operations during this time your website is the first place they will visit. Remember, your website is your 24/7 information outlet, especially when business is anything but business as usual. Check out what we did to update our customers on our website here: www.digitalattic.com.
- Make sure you are sharing valuable information. Whether through your website, social media or email everyone is flooded right now with communication from businesses. Make sure the information you are offering is helpful and what they need to hear quickly.
- Let your customers know that you are still offering services that are important and of value to them. This is your time to serve your customers well, even if you have to do that differently. If you have automated email flows, revisit these and make sure they relay the message and services you want to send out right now. Ask yourself if it is serving their needs. Is there something you could add that would make it more helpful or informative considering what is happening in the world today?
- Be empathetic to your customers. A lot of businesses have had to close their doors, some people are not sure what is happening with their employment and there are so many unknowns. Make sure your communication is sensitive and shows you care and want to help.
- You don’t have to put everything on hold. It’s important to continue building relationships and trust with your customers in good times and in bad times. They will value the fact that you stayed in communication with them and kept the pace. Keeping things on a positive note and sending words of hope through your business will be appreciated by everyone during these uncertain times.
If you need help with your communication plan, updates to your website, email design, please don’t hesitate to reach out to us at (559) 324-9341.
Now is the time to add eCommerce to your website!
Ecommerce is an essential profit driver for businesses who want to attract new customers. All of a sudden it is becoming more and more difficult to leave our homes for essentials let alone conveniences. If you were ever on the fence about adding eCommerce, now is the time to make your move… and fast!
- Ecommerce can expand your business by offering your products nationwide 24/7.
- Ecommerce is convenient for your customers. If they can’t physically go shopping then eCommerce offers them a flexible and very convenient shopping experience.
- Ecommerce allows you to market your products in brand new ways like pay per click, email marketing, blogs and more!
- Ecommerce makes your business scalable. You can easily add more lines, generate more sales by optimizing your website and offer your customers 24/7 service and information.
- Ecommerce easily gathers analytics on your customer’s buying and shopping habits. This will help you make wise decisions about your business strategy.
- Ecommerce will save you operational money. Real Estate overhead is not cheap. If you can automate your business online you will save the overhead costs of additional real estate and staff.
Are you ready to get started with eCommerce? We will help you select the best platform, whether we are building your website from scratch or adding eCommerce to an existing website. We can design your site, post products, train you on updating the eCommerce platform yourself and get you up and running toward your first of many online sales!
Complete A-Z Fresno Digital Marketing Split Testing Glossary
Are you nervous to try your hand at online advertising? How are you supposed to find your perfect customer? What if you’re reaching the wrong people? Or worse …not reaching anyone?!
The biggest question is well…how are you supposed to know? The only real answer is to test and this is where most business owners get nervous about Fresno digital marketing. Testing sounds like there may be a loss in investment, but when you test with a purpose, it doesn’t have to be that way.
A/B split testing is one strategy that marketers use to figure out a variety of things about their audience, what they’re attracted to, and their customer’s buying patterns. Running two different ads can be a little more costly, but it pays off majorly in the long run. In fact, we have covered A/B split testing from A-Z in this informative blog post (and believe it or not, we even covered “the hard letters” Q, X, Y, and Z).
A is for Audience
As mentioned above, split testing is awesome for getting to know your audience better. Not just any audience either, your audience. This means that these specific people are related to you and find value in your product and/or service. In order to hone in on who your audience is, it’s best to cast a wide net in two areas that you feel are related and test to see which performs better for you. Then in the future, you can continue testing in that sector and begin to get more and more specific.
B is for Benchmarking
When speaking in marketing terms, benchmarking is the process of measuring a business’s performance against its competitors to get a better understanding of where they land on the scale on their niche. If you apply benchmarking to split testing, your business can run an ad similar to those that your competition runs and your original ad idea to see who performs better. Sometimes, you may discover that the competitor’s style does better–and who’s to say that you need to fix the wheel when it’s not broken?
C is for Call to Action
We recently received another SEO email from a company trying to sell us web ranking services. As we received this email, it was fun for us to turn the tables on them. How do we introduce the following report and/or respond to it? Of course, every advertisement should have a clear call to action but sometimes it can be difficult to choose the right one. Some CTA’s have more “oomph” behind them and get your customer to actually click through to your offer. Split testing is a great way to try different CTA’s to figure out which one works for your company. We recently received another SEO email from a company trying to sell us web ranking services. As we received this email, it was fun for us to turn the tables on them. How do we introduce the following report and/or respond to it?Previous ArticleWhere in the World?: Geolocation & Why Your Company Needs ItNext ArticleCustomers can’t physically go shopping right now. Don’t wait to add eCommerce to your website.
D is for Demographics
The marketing definition of demographics is segmentation by age, race, religion, gender, family size, ethnicity, income, and education. There are other factors that may play into segmentation, but overall it’s important to understand these facts about your ideal audience’s lives so that you can better connect with them.
Facebook advertising offers awesome campaign options and pixels to help track these facts about your audience members, which provides the optimal opportunity to split test ads.
E is for Engagement
Above all else, getting an audience to engage with you is important. This shows genuine interest in your product or service. Split testing allows marketers to measure which advertisements are getting better engagement than others.
F is for Funnel
As a business person, you probably love the word funnel because funnels create automation. Everyone loves making money while they sleep, right?! Split testing allows business owners to improve their sales funnels on all levels, whether it’s on the front end with testing different types of paid advertising or by testing different landing pages to see which has higher conversions.Split testing allows business owners to improve their sales funnels on all levels, whether it’s on the front end with testing different types of paid advertising or by testing different landing pages to see which has higher…CLICK TO TWEET
G is for Geotargeting
Geotargeting is a strategy that companies can use to better understand where their customers are and cater to that location. There are a few stipulations that are associated with geotargeting and you can learn about them in our last blog post, Where in the World?: Geolocation & Why Your Company Needs It.
Besides using geotargeting on your website, you can also use geotargeting in PPC split testing to understand where your customers truly are. If a nearby small town has a demand for your product, you may have a higher demand than the audience in your actual city. You’ll never know until you test!
H is for Headline
You’re a business owner, not a journalist. That doesn’t mean that headlines aren’t important to your company’s overall online performance. In fact, they are a crucial factor in determining whether your audience is understanding your message or not. Split testing different headlines in your ads is a great way to find out what works best.
I is for Impressions
Impressions are the number of eyes that have seen your ad. The higher the impressions, the better your chances of converting. Test one ad against another in your online advertising campaign to see who rakes in the most impressions.
J is for Jargon
Within every niche market, there is “jargon” or words that only the educated know in that field. For instance, in marketing, any one of these words in this article would be considered marketing jargon.
But how does utilizing the jargon in your company’s market help your advertising? Jargon acts as a filter, allowing those who understand it to stick around and those who don’t to shy away. This naturally helps to specify your audience and help you understand what level they are on.
K is for Keywords
As related to the word above, utilizing certain keywords is super helpful in narrowing your audience when split testing. There are different types of online advertising as well, including search ads that are specifically based on the keywords that relate to your products and services. If you need help better understanding what a search ad is and how to launch and manage it, don’t hesitate to ask us about our Fresno online advertising services.
L is for Landing Pages
Landing pages are a key component in the sales funnel strategy, which means that if you create them in a not-so-beneficial way, they can hurt your sales. Split testing landing pages definitely pays off and the differences between your test A and test B don’t even have to be huge. Try adding a timer to one landing page while the other is exactly the same without a timer. Which performs better?
M is for Metrics
At the end of the day, it’s all about the numbers. What results are you truly getting? Metrics help marketers understand the effectiveness of campaigns by tracking measurable values. Metrics are the whole reason why we can understand split testing and why it’s so effective.
N is for Niche
A niche market is the subset of the market of which a particular product or service is focused. Split marketing helps you aim closer and closer into that subset by measuring which advertisement satisfies your audience’s needs.
O is for Offer
“Make it irresistible!” That’s what you usually hear when trying to get advice about running the perfect ad, but how are you supposed to know what your audience finds irresistible? You guessed it: split testing different offers.
P is for Personas
Have you ever created a customer avatar (another word for customer persona)? If not, you basically create a “fake” ideal customer and describe this person in detail including demographics, interests, hobbies, etc. Many business owners don’t know how to start describing their ideal customer which is a problem for future marketing. Split testing can help companies get to know their customers and build out those personas.
Q is for Quality
This may come as a shock, but some people prefer that companies are more “raw and real” with them rather than “polished and perfect.” Depending on your ideal audience, running two different types of quality ads can result in interesting finds! This is especially true if you run a video ad. Some customers prefer raw, uncut phone video footage while others prefer a well-thought-out professional video.
R is for ROI
ROI stands for return on investment. As you can probably guess, it’s important to know this stat. Before any advertisements are run, business owners try to estimate their ROI to make sure that it’s worth the investment in the first place. We can tell you from experience that split testing has immeasurable (figuratively) and always profitable (literally) ROI because it’s about the knowledge gained at the end of the campaign plus the results produced.
S is for SEM
You’ve probably heard of SEO before, but many people don’t know about SEM, SMO, or SMM. Let’s break them down. SEO stands for search engine optimization which means that you’re using keywords and other strategies to help search engines recognize your company. SEM stands for search engine marketing which means that you’re paying search engines to run search ads. SMO stands for social media optimization which means that you’re improving your social profiles to boost offsite marketing efficiency. SMM stands for social media marketing which means that you’re utilizing social media to market your business, which can include paid advertising as well.
Regardless, split testing can be applied to any of these strategies, but especially when it comes to SEM. Testing one search ad versus another is a smart marketing strategy that can be used to boost sales.
T is for Testimonials
Overall, the message of a testimonial is that a customer had a problem and you helped them solve it in an awesome way. However, different testimonials can reach different potential audience members. For instance, an older man’s testimonial vs. a middle-aged single mom’s testimonial will speak to two different audiences. Running a split test between two testimonial videos can help you better understand who some of your other ideal customers may be.
U is for Unique Visitor
A unique visitor is someone who visited your website for 30 minutes or more. This tells you as a business owner that they’re extremely interested in what you have on your site and potentially what you’re selling. Running a split test on ads and keeping an eye on the unique visitor metric can give you an idea if there were any really interested people that found your site because of that ad.
V is for Video Marketing
The attention span of a typical user spans less than 10 seconds. What are you going to do to grab those eyeballs before they move onto the next thing on their screen? Fresno video marketing is a great way to capture more impressions and in turn, boost conversions. Don’t believe us, test a video ad against a static ad and see which performs better.
W is for Webinar
There are a few ways to grow your lead list: phone, email, and even webinars. Although email costs next to nothing to generate, the conversions are no more than 1-3%. Depending on how large your list is, this can still be effective.
Webinars, however, have a 42% registrant-to-attendee rate with a higher conversion rate. Not only can you split test this data for yourself, but you can split test the ads run to your webinar as well.
X is for XML Sitemap
There are different programs and resources that our digital marketing team can use to run a “rip” of your website and develop your XML sitemap. This will show us literally every single page on your website and also help us understand which ones are more popular than others. Understanding your XML sitemap is great knowledge to have before running your A/B testing ads so that you can send your customers to the most popular pages if you haven’t generated specific landing pages for your ads.
Y is for YouTube
As mentioned briefly earlier, video marketing is one of the best ways to capture your audience’s attention which explains why YouTube has performed so well as a whole. You can also run ads on YouTube and split test them as well. Every social platform is your split testing playground!
Z is for Zero Balance Account
Now, this may not be a “marketing” term, but it sure is a familiar term for business owners. Zero balance bank accounts (ZBAs) are checking accounts that are automatically set to be at zero balance. Funds are transferred from a master account only when checks are presented, just enough to cover those amounts each time.
What does that have to do with A/B testing? Many business owners get nervous about having their business bank accounts tied to ad accounts in fear that the ad will run over or they will be charged incorrectly. Setting up a ZBA for your ad accounts may be a smart move for business owners so that they can closely monitor what is being spent on marketing efforts. Also, having a digital marketing team closely monitor ad spend and performance can take away the stress of running ads.
Ready to Run Your First A/B Split Test?
If you’re a business owner wanting to expand your business in the right direction and reach the right people, you need to run a few split tests. The good news is that you don’t have to do it alone.
Our expert marketing team can give you direction and also relieve the stress that comes with ad management–we completely run the ad campaign for you and personally deliver monthly metric reports. Don’t hesitate to reach out to us to have your PPC advertising questions answered. We would be happy to help you!
Where in the World?: Geolocation & Why Your Company Needs It
A beloved memory from most people’s childhood was scanning through pages upon pages of people stacked on top of each other. That’s right, we’re talking about those good ol’ Where’s Waldo? Books. If you were “really good,” you could find Waldo in a matter of minutes but for most, it would take a good chunk of your time to find the striped fellow.
Spending time trying to find something is the last thing that people want to do nowadays–both consumers and business owners. Geolocation developed thanks to this thing we all know of as supply and demand. Not only does it cater to our high-speed needs as s society, but it offers awesome ways to harness the internet and grow your business.
What is geolocation?
You’ve likely heard the word before, but few know what the heck geolocation actually is. Basically, geolocation is the process of finding, determining, and providing the exact location (sometimes) of a computer, mobile device, or some other type of electronic equipment connected to the web. We say sometimes because there are always hiccups in the data collection process, but for the most part, it’s pretty accurate.
Geolocation data is gathered based on the geographical coordinates and measurements (latitudinal and longitudinal location) of your device or computer–not you. To simplify this even further, if a website wants to know where one of their visitors are, it will gather geolocation data on that user.
Are there any geolocation data privacy concerns?
Now before you freak out, there are obvious privacy precautions that are taken such as these listed below:
- Visitors must allow location detection on their devices for each and every application.
- When visiting a website, the site must ask for the visitor’s location.
- Google Chrome 50 only allows geolocation API to work over secure website connections (for example, websites that have a little latched lock next to their web address rather than the unlatched lock. It should also say https:// rather than http://).
So, no one is trying to stalk you necessarily (that we know of). The leaders of the internet (Google being one of them) is trying to keep you and your users safe and secure, which is why it’s so important to make sure that your business’s website is secured with an SSL certificate. If you’re unsure of what that is, you honestly don’t have to worry about it if you have a digital marketing agency that can manage important details like these.
Our Fresno web hosting management services cover loads of things including domain management, IT support, and most importantly, SSL certificates. It’s our job to make sure your users feel uber comfortable giving you their geolocation so that you can better specify their needs based on their location. This helps develop a stronger and considerate approach to your customers and can totally transform your marketing plan in the best way.
Which way is the best way to gather geolocation data?
There are two different ways to gather geolocation data from users: device-based and server-based data collection. Unfortunately, there is no guaranteed way to make sure that the data being collected is accurate 100% of the time, but one may work better for you than the other depending on your business.
Device-based data collection
As you may be able to tell by its title, device-based data is accumulated from mobile devices. This means that cell phones, tablets, smartwatches, and even fitness trackers are considered geolocation devices.
This is probably the most accurate way that data is collected because most people have their devices on their person. However, it’s not unlikely that someone may leave their phone somewhere and the data is being collected in that location rather than where the actual user is.
Also, it’s important to note that the more populated the area is, the better the data will be. Metro areas and large cities have the most triangulated device connection because everyone needs it and everyone’s using it. In contrast, more rural areas have fewer people and less cellular connection which may cause the data to be inaccurate if the connection cuts out for any reason.
Server-based data collection
Again stated in the title, server-based data is accumulated by a server or an IP address that’s connected to the Wifi or ethernet. So, this data is based on computers in a stagnant address, which doesn’t seem that helpful but it can be for companies that are interested in international users.
This data can pinpoint country locations really well. However, it’s not the best if you’re looking to see which cities your users are in or visiting.
Combining the two
Because many companies try to experience the least amount of gap in data that they can, they’ll usually implement both types of geolocation data collection. Hopefully, one will overlap the other and give them the most accurate information possible.
How can you use geolocation for your business?
Geolocation is used in so many ways, it’s almost hard to count. Video game developers use it to create realistic virtual games based on your geolocation (remember that whole Pokemon Go phase). Every day people use it to plot trips and find nearby stores. We can “check-in” on social media and tag businesses (*hint hint* that’s great for marketing!) or even check the weather based on our location. Believe it or not, the government and police even rely on geolocation to monitor ankle monitors and investigate crimes that have to do with technology.
Still, the real question is what can geolocation do for my business?
Here’s an example….
Ultimately, geolocation provides a huge opportunity for businesses to get to know their customers based on their location. We’re going to tell you a quick story from our Operations Manager. She used to be a business owner before digital marketing was a huge thing and even she saw the growth potential in paying attention to where her customers were located.
Her business was locally owned in the Central Valley, but she had very far and few competitors in the Fresno/Clovis area. So assumingly, she didn’t do much advertising in different areas because it seemed as though she had no other competition to worry about in her immediate location.
However, when she decided to pull the paper customer list, she found that an overwhelming amount of her customer base was located in Sanger, a neighboring town. As it turned out, Sanger did not have a business like hers at all, so people would travel to her store.
Now imagine if she had geolocation capabilities at the beginning of her business venture! Not only would she be able to pinpoint and focus her marketing there to grow her customer base, but she wouldn’t have wasted any time trying to market to locals.
How can we help you?
The example above may not be exactly how geolocation could work for your business, but that is just an example. At the end of the day, geolocation allows business owners to get specific.
Consumers want to feel seen and making the user experience easier for them by providing a nearby store location or content specific to their location can earn your business major cool points (and hopefully some more revenue).
Even if you haven’t considered it before, it’s important to make sure that your website is even capable of collecting geolocation data by having a secure website. Not only can our IT team make sure that your site is secure initially, but we can keep it that way on top of managing your domain name, hosting service, and help you along the way with readily available support services. When you’re ready to take your marketing to the next level, our strategic marketing team can develop a custom plan based on your visitor’s geolocation data to grow your business.
Feel free to give us a call today to get started! (559) 324-9341.
Can Micro-Moments Benefit Your Fresno Video Marketing? Pt. 1
Nowadays, all of your questions can be answered in a split second. Despite the fact that consumers have a million questions that may affect their buying patterns, they also have a million and one ways to answer those questions with a quick Google search.
“Hmm…what do I want for lunch today?” or “How much will it be to change my tires?” are just some of the many thoughts that consumers can experience on a daily basis. Not only are the choices at the consumers’ fingertips, but they demand answers immediately.
This combination of unlimited resources and an “I want it now” attitude can make it difficult to really affect people online enough to make a sale…that’s if you haven’t taken advantage of your local Fresno video marketing team. Video marketing is a great way to capture consumer “micro-moments” and benefit from them.
The Overlap Between Human Behavior and Consumer Behavior
It’s true that consumers are humans, but that doesn’t mean that there isn’t a difference between consumer behaviors and general behavior. There are differences–but more importantly, note that the overlap between the two is the sweet spot us marketers call “the micro-moment.”
Human behaviors can vary between logical and emotional, pessimistic and optimistic, and even trusting and envious. Usually, the assortment of human behaviors rely on the perception of the person at hand and their reaction to whatever they are perceiving.
Consumer behaviors are different in the way that they’re classified on how a person decides to purchase products or services. However, the overlap is that usually people are more persuaded to buy when their emotional (or human) behaviors are triggered.
A micro-moment is that precise instant where your audience turns to its digital device for the answer to their questions. This offers a prime time to insert your company/product/service in front of them. Don’t miss the chance to play on those emotions to trigger these human and consumer behaviors. During this time, you have an opportunity to make a sale depending on how awesome your deal is.
Why Are Micro-Moments Important?
As mentioned earlier, micro-moments are when people reflexively turn to their device to the answer to their questions–including consumer questions. These particular moments are extremely special and your company needs to care about them because they are when decisions are made and personal preferences are shaped.
More and more consumers are less brand-committed, which means that they don’t care about a well-known brand–they just want their needs met. This means that sometimes consumers may purchase from a competitor because they truly have no preference, which means that you can “steal” your competitor’s customers, too. Finally, staying relevant will increase your brand awareness regardless and you’re more likely to be remembered after all is said and done.
With the increasing dependence on smartphones and other immediate devices, it’s imperative that brands pay attention to their quality, relevance, and useful marketing strategies to maintain that competitive edge.
How Can a Fresno Video Marketing Team Help Capture Micro-Moments?
We’re going to take it back to human and consumer behaviors. The harsh reality about marketing in this upbeat digital space is that many people do not have the attention span to really digest all of the information that you may want to advertise. Even worse, people don’t like to read too often, either.
Fresno video production is a great way to stand out from the competition during these precious micro-moments. Video is quick, creative, attention-grabbing, and innovative. There are so many different types of videos that you can use to market your company, it just depends on the results that you’re looking for.
If you’re unsure of the type of video that you need, don’t hesitate to reach out to one of our local video strategists. We would be happy to schedule a brainstorming session to show how our digital office can help you capture those micro-moments and make the most out of them.
Fresno Video Production Testimonials
One of the best ways to catch your audience’s attention is with video…but how do you connect with them?
4 Reasons Why
As a business owner, you probably wear many hats, although the marketing hat doesn’t always fit right. Our digital marketing agency is happy to wear that one for you and do all the thinking, strategizing, and mobilizing that comes along with it.
We know all too well that it’s important to understand the way people think (especially the way that people buy) when it comes to marketing and developing strategies. When it comes to social proof, 9 out of 10 times people will be influenced to purchase based on another person’s positive experience with a company. It’s just human nature to be influenced by those around you.
Our job is to leverage that information and use it in a way that will benefit your business. What better way to do so than by filming and producing a video testimonial. Here are 4 reasons why you should consider working with a Fresno video production company to film your testimonial videos.
1. Video is the primary way that people receive information nowadays.
More than ever before, video is mainstream. The creative possibilities are endless and the marketing opportunities are infinite.
When it comes to creating testimonial videos, our local video marketing company can handle the entire process from start to finish. The most you would need to consider is who your ideal customer would be for testimonials and proving to them that you have a business worth bragging about.
2. Whether you know it or not, your customers respect credibility.
When you think of what your business has to offer at the baseline–simply your products and services–there are probably at least a few competitors out there. Although you may have a competitive edge in a few advantageous ways, customers don’t look for what makes you different. Among other determinants, they look for factors that build trust to make them feel comfortable buying from you.
High-quality testimonial videos show that other customers have been pleasantly pleased with your products and services straight from your loyal customer’s mouth.
3. Your customers are connecting the dots.
As mentioned above, humans are social creatures. One of the best ways for us to learn is to provide a visual. This is especially true if we can remember a face.
When your past customer appears on video, your potential new customer has a better chance of connecting with them personally depending on how they relate to them.
It’s also possible to strategize emotional testimonial videos, pulling on your audience’s heartstrings. The more ways that your new viewers are connecting with your videos, the better the chance of them clicking that “buy” button.
4. Make a lasting impression on your customers…and the internet.
What goes on the internet, staying on the internet. Why not make a great impression with an all-inclusive Fresno video production company? Leaving testimonials for future customers to find is a great way to plan for longevity in this whole digital marketing game.
Unlike other forms of marketing such as commercials, radio, and even PPC ads, you won’t have to purchase these over and over again. High-grade testimonial videos are the gift that just keeps on giving. Plus, you can place them anywhere–on your website, landing pages, YouTube channels, and social media platforms.
Ready to start rolling?
As you can see, the benefits of testimonial videos alone are practically limitless. When you choose to work with us, we can help you plan your perfect testimonial video plan from strategy to even filming on-site or in our all-encompassing Fresno video production studio. From there, our team is already thinking of the best ways to market your brand new video to your ideal audience.
If you’re ready to start, feel free to contact us to discuss your next video project or fill out our quick contact form here!
Get the Upper Hand on Holidays with Fresno Video Production!
Are you taking advantage of the holiday hustle and bustle? Increase sales with video marketing during the holidays!
There’s usually two reactions that take place when the holidays approach: either an excitement that adds a little pep to your step or dread that’s followed with ticking anxiety of the approaching dates. For most business owners, there’s a combination of these feelings. On one hand, the holiday season offers major opportunities to boost sales. On the other hand, a mental stirring pot of confusing marketing tactics to mobilize those plans of boosting sales.
One way to increase your revenue year round is to implement video marketing–but this is especially true if you capitalize on the holiday season, which means timing is everything! Here’s why meeting with a local Fresno video production company could be a gamechanger this year.
Why is October the best time to start thinking about video production?
This seems like a simple question to ask but there are many factors that need to be clarified before this can be answered “yes” or “no”.” We actually responded to the message from one of these companies and here are some of the assumptions and claims they were making:
Once Halloween is here, Thanksgiving seems to be right around the corner followed by Christmas. If you’re a gift-giving professional, you know that you should start shopping for your loved ones in October (and that’s pushing it!). The same thought process should be applied to your holiday video marketing strategy.
To even begin trying to plan out a successful video marketing plan, you will obviously need one major component: the video.
Just starting here can be a challenge for most companies because they don’t know where to start. There are different parts to producing a video that take a bit of time, idea collaboration, and clarity, such as:
- Actual filming
Don’t forget all of the remaining pieces to the puzzle either, like editing, more collaboration, and final production.
How can we help relieve that holiday marketing headache?
As you can probably see, producing a high-quality, well-thought-out video takes time–especially if you’re trying to do it all yourself.
When you choose to work with a dynamic, all-inclusive video production company like ours, we take all that seasonal stress off your shoulders by creating your own unique video production plan mix.
Our creative team will take on your project with a specialized, creative approach and offer a variety of these video production services and capabilities:
- Creative planning & direction
- Rental studio location
- Filming resources available (lighting, multiple cameras, even drones!)
- Editing and collaboration opportunities
- Final video production
And of course, our video services don’t just stop there. We have a team of forward-thinking marketers ready to push your new video in front of the right online audience.
What are you waiting for?
The holidays are approaching with the creepy persistence of Michael Myers–they’re not going anywhere. It’s not too late to escape that all-too-familiar marketing misery if you work with our Fresno video production team now. Feel free to contact us to discuss your next video project or fill out our quick contact form here!
To Blog or Not to Blog, That Is the Question
If a tree falls in a forest and no one is there to hear it, did it make a sound? If no one reads your blog, it doesn’t make a sound.
Should your web site have a blog? Technically, anyone can have a blog. But there are four key questions you need to ask yourself before you begin:
- Do your customers need that type of communication?
If your customers aren’t avid Internet users, then a blog may not be the best form of communication. An email, a direct mailer, or a phone call may be more effective in communicating the value of your products or services.
- Will the information you provide be tangible, useful, and reliable?
Blog content must be useful and engaging. It should provide users with information that helps them with their job, or it should be useful tips and tricks; e.g., how to change a tire, organizational tips, best practices, etc.
- Can you devote the time to creating rich, engaging content?
Blogs, like social media, require a lot of maintenance as well as time to create the content and respond to any comments. If you don’t have the time to properly run a blog, then this may not be the best marketing tool for you.
- How will you measure the blog’s success?
Is your goal to increase traffic to your web site, or is it to increase sales? Whatever your measure of success, it is important that you evaluate your goals for your blog before you get started.
If you’re still not sure if a blog will work for you, give us a call at (559) 324.9341 and we’ll talk about it.
We hope you found this article helpful. If you have any suggestions for future topics, please contact us by clicking the link below.
Ranking on the First Page of Google
If someone says they can rank you on the first page of Google … buyer beware.
We wrote this article a while back and are still getting customers calling us trying to be sold SEO services. So, we thought we would update this article as much of the information is still very useful. Enjoy!
You are probably all too familiar with those wild-sounding claims from a plethora of “web experts” who claim they can get you highly ranked on the first page of Google. Moreover, they offer to perform this magic for only $50 per month and they guarantee the results no less; which is very compelling, indeed! The complicated and labor-intensive process by which they promise to deliver this incredible value of a service is termed “Search Engine Optimization” or “SEO.” We’ll have more about this sophisticated and ever-changing process as we answer some of these common questions below. Many people refer to this topic by using the terms, “Search Engine Optimization”, “SEO”, or the updated terms, “Search Engine Rank Placement”, or “SERP” for short. So let’s answer and shed some more light on this topic of search engine rank placement.
Can you get my site ranked on the first page of Google?
This seems like a simple question to ask but there are many factors that need to be clarified before this can be answered “yes” or “no”.” We actually responded to the message from one of these companies and here are some of the assumptions and claims they were making:
“Yes, we can get you ranked on the first page of Google’s results.”
This sounds too good to be true, doesn’t it? Well, it was in fact too good to be true. The only way they finally told us they were going to get us on the first page of Google was to use a search phrase that had more than seven (7) words in the search (example: “Digital Attic Clovis California Web Development Company”. This was a sentence and not something anyone would have typed into Google. Plus they were using terms that had our name in the search. If the person is searching our name then we should already be ranking. The problem is most companies need to be ranked for something short being typed into Google or try to be ranked in a search that is geographically based … like “Plumber in Sacramento.”
Here are a couple of follow up points to help try and see through this clutter.
We recently received another SEO email from a company trying to sell us web ranking services. As we received this email, it was fun for us to turn the tables on them. How do we introduce the following report and/or respond to it?
Look at their email address.
Most professional companies have an email address that has a website address within it.
The first thing we noticed that they were sending an email from a Gmail account. Most professional companies have an email address that has a website address within it. So, if they are sending the email from an email address with @gmail.com or @yahoo.com, then they are probably not a legitimate company. Many people do this because they have been blocked for email spam. If they don’t have an email with a company name at the end, like @digitalattic.com, then just delete them.
Look at their website.
If they have an email address with a company name in it, go to their website and see if they have a professional website. Why would you work with a company that doesn’t have a website? We have worked for years to get our website to rank and they should be doing the same. Here is what we found when we went to their website:
Check their ranking.
Finally, and probably most importantly, make them prove their results for their own website. If they can’t get their own website on the first page, how will they ever get you there? Ask them for specific examples and see if they can prove it.
Ask a professional
The interesting thing about this email for our team is that we knew the tool they used to analyze a website address that we own. So we turned the tables on them and ran the same report on their website address. Here is what we found:
So what does this report indicate? After we ran this report we sent the same sales message back to them to see if we could help. We probably won’t get a response, but it was fun to send.
Instead of just telling you how to filter through some of these SEO emails, we thought it would be good to give you a couple of quick tips to help you analyze your website and start the process of reviewing your SEO effectiveness.
Here are five (5) quick tips to know how to best to get started:
STEP 1: Analytics
Make sure that you have an analytics program like Google Analytics installed on your website. Programs like this allow you to see how much traffic you are receiving to your website as well as see the search terms people are typing in to find you. You can’t start figuring out what to change unless you analyze where you are starting. In future posts, we are going to put up some custom reports for Google Analytics that can help you quickly review how your website is performing.
STEP 2: Research your competitors
Most people have heard the saying, “Keep your friends close and keep your enemies closer.” Make sure you review your competitors’ sites on a regular basis to see what they are doing. You can review the design, navigation, the number of pages, type of pages they are displaying and what features they have that might be advantageous for your website. Make sure to put your consumer glasses on and try and review your competitors’ websites the way your customer might. Who looks more trustworthy? Who looks more professional? Who is answering the questions you want to know? Lastly, is your contact information on every page? It’s counter-productive when a motivated prospect who is ready to engage has to struggle to discover how to contact you.
STEP 3: Have a plan
Every business has to have a plan or goal for its website. Is your website there to drive sales, educate customers, answer questions, or just sit there? This is very important in determining the success of one’s site.
STEP 4: Have a strategy
Home Page: Take another look at your home page and make sure that it is a total summary of your website. Think of your home page as a summary. If you don’t mention things that are important to your website it will not rank as well. Don’t count on your subpages to get your ranked, mention it on your home page and link that content to the subpage that added more details about the topic.
Navigation: Make sure your website’s menu has a strategy. We typically recommend that your menu follow your sales or educational process offline. Think about the process you take customers through and match that to your menu. For example, if you are a restaurant and your menu link is at the end, that is probably a bad place for it. If you are an artist, your portfolio should be close to the left of the menu as well. This strategy has helped many of our clients gain success from even older website design. The strategy of menu organization is key to a website’s success.
Finally, work with a professional
If your firm is not being found on the Internet, there are some quick and cost-effective ways to get results by relying on the expertise of a proven professional SEO company. Take a moment to call us and let us share with you how we may be able to help your business before it’s too late. If you are located in the Fresno area and need a Fresno SEO company to help you, please give us a call.
“Responsive Design” Means a Better Web Experience
Websites need to work on all devices and screen sizes. Make sure your new website is build for the future.