Marketing in a Recession: Why Cutting Back May Be Counterproductive

Marketing in a Recession: Why Cutting Back May Be Counterproductive

In times of economic downturn, businesses often become more risk-averse and less willing to invest in marketing. The logic behind this decision is that when consumers have less money to spend, they will cut back on their discretionary spending, which in turn leads to lower demand for goods and services. However, cutting back on marketing can actually be counterproductive, as it reduces the opportunity to attract new customers and retain existing ones. In fact, it may be an opportune time to re-strategize your marketing efforts and focus on your ideal customer.

The Consequences of Cutting Back on Marketing in a Recession

Recessions are often characterized by a contraction in the economy, accompanied by high levels of unemployment, reduced consumer spending, and declining business revenues. These conditions can lead to businesses becoming more conservative with their marketing budgets, believing that the cost of reaching out to potential customers outweighs the benefits.

However, the consequences of cutting back on marketing in a recession can be severe. Businesses that stop advertising and promoting their products or services risk losing market share to competitors who are still operating. They may also fail to connect with potential customers who are looking for the products or services they offer but are unaware of their existence.

Moreover, reducing marketing activities can create a negative feedback loop, where lower sales lead to further cuts in marketing budgets, which, in turn, lead to even lower sales. This cycle can quickly become self-reinforcing, leading to declining revenues, layoffs, and ultimately, business failure.

The Benefits of Re-Strategizing Your Marketing Efforts

Rather than blindly cutting back on marketing activities during a recession, businesses should consider re-strategizing their efforts around their ideal customer. The key is to understand what motivates your target audience to purchase your products or services and to focus your marketing efforts on meeting their needs. By doing so, you can create a more effective marketing strategy that maximizes your budget while resonating with your target audience. This approach allows you to differentiate yourself from your competitors and strengthen your market position, even in difficult economic times.

Just a Few of the Many Benefits A new Marketing Strategy Can Offer:

  • Improved ROI: By re-strategizing your marketing efforts, you can identify the tactics that are not effective and focus on the ones that deliver better results. This way, you can optimize your marketing budget, improve your return on investment, and generate more revenue.
  • Better targeting: A new marketing strategy can help you target your audience more effectively. You can use data to segment your audience and craft personalized messages that resonate with their needs and interests. This can help you attract more qualified leads and convert them into paying customers.
  • Competitive advantage: Re-strategizing can help you differentiate yourself from your competitors. By identifying new channels, tactics, or messages, you can create a unique value proposition that sets you apart in the market. This can help you attract more customers and retain them over time.
  • Increased brand awareness: A new marketing strategy can help you increase your brand visibility and awareness. By using new channels or tactics, you can reach out to new audiences and expand your reach. This can help you build brand recognition and loyalty, which can lead to recurring business and referrals.
  • Adaptability: Marketing strategies need to evolve as the market changes. By re-strategizing regularly, you can stay agile and adapt to new trends, technologies, or customer behavior. This can help you stay ahead of the curve and maintain your competitive edge in the long run.

Critical Questions to Ask When You Pivot Your Marketing Strategy

Asking critical questions before embarking on a new marketing strategy is crucial to ensure its success. Here are some additional questions you may want to ask:

  • Who is your target audience? Defining your ideal customer persona is essential to determine the right channels, messages, and tactics for your marketing strategy.
  • What are your business goals? Aligning your marketing goals with your business objectives can help you measure the success of your campaigns and optimize your resources accordingly.
  • What makes your brand unique? Identifying your unique value proposition can help you differentiate yourself from your competition and create a compelling message that resonates with your audience.
  • What channels and tactics have worked in the past? Analyzing your previous marketing efforts can provide valuable insights into what works and what doesn’t, helping you fine-tune your strategy.
  • What metrics will you use to measure success? Defining key performance indicators (KPIs) such as conversion rates, traffic, engagement, or revenue can help you track your progress and adjust your strategy if necessary.

By answering these questions, you can develop a data-driven, customer-centric marketing strategy that delivers real results and drives business growth.

Proven Systems That Work

Understanding your ideal customer is crucial to developing a successful marketing strategy. Here are some additional tips to help you create a strategy that resonates with your audience:

  • Conduct market research: To truly understand your ideal customer, you need to conduct thorough market research. This can involve surveys, focus groups, competitor analysis, and other methods to gather insights about their needs, behaviors, and preferences.
  • Develop buyer personas: A buyer persona is a fictional representation of your ideal customer based on your research. Creating detailed personas can help you identify the specific pain points, challenges, and motivations of your target audience and craft messages that resonate with them.
  • Use data to inform your strategy: By analyzing your website metrics, social media engagement, and other data sources, you can identify which channels and tactics are most effective and adjust your strategy accordingly.
  • Create valuable content: Content marketing is a powerful way to attract and engage your target audience. By creating high-quality, relevant, and helpful content, you can establish your brand as a thought leader and build trust with your audience.
  • Test and optimize: A marketing strategy is not set in stone. By testing different approaches, tracking your results, and optimizing your campaigns, you can continuously improve your performance and achieve better results over time.

In a crowded market, it’s essential to differentiate yourself from your competitors.

You need to offer something that they don’t. This can be a unique selling point, excellent customer service, or a better price point. Whatever it is, make sure your customers remember you for it. The goal is to make your customers forget your competition even exists. The current economic climate is uncertain, and it’s essential to prepare for all eventualities. This means securing your incoming leads and ensuring that you have a robust sales process in place. You should also consider diversifying your marketing channels to reduce your reliance on any one source. By doing this, you’ll be able to weather any recession and emerge stronger on the other side.

Here are some additional tips for marketing your services during a recession:

  • Understand your customer’s mindset: During a recession, people become more cautious with their spending. They are looking for value and quality. By understanding your customer’s mindset, you can tailor your marketing message to resonate with them.
  • Offer incentives: People are more likely to spend money if they feel like they’re getting a good deal. Consider offering discounts or promotions to entice new customers to try your service.
  • Focus on customer retention: It’s much cheaper to retain existing customers than to acquire new ones. Make sure you’re providing exceptional customer service and following up with your customers to ensure their satisfaction.
  • Leverage social media: Social media is a cost-effective way to reach your target audience. Consider running targeted Facebook ads or creating engaging content on Instagram or Twitter.
  • Measure your results: It’s essential to track your marketing efforts to determine what’s working and what’s not. By measuring your results, you can adjust your strategy and maximize your budget.

Marketing during a recession can be challenging, but it also presents opportunities for businesses that are willing to adapt. During tough economic times, consumers are more price-sensitive and risk-averse, which means that traditional marketing strategies may not be as effective. To succeed during a recession, it’s essential to focus on your ideal customer and create a strategy that resonates with their needs, pain points, and motivations. By doing this, you can differentiate yourself from your competitors and build a loyal customer base that will stay with you through thick and thin. Maximizing your marketing budget is also crucial during a recession. This may involve cutting back on less effective channels or tactics and focusing on those that deliver the best return on investment. Offering value is another critical factor in marketing during a recession. Consumers are looking for deals and discounts, so businesses that can offer value through bundling products or offering extra incentives will have an edge. Finally, being flexible and adaptable is key to success during a recession. As the economy changes, businesses must be willing to pivot their strategy, change their messaging, or launch new products or services that are better suited to the market. By following these best practices, businesses can navigate a recession successfully and emerge stronger on the other side.

How to Make Fresh Content for Construction Businesses

How to Make Fresh Content for Construction Businesses

The construction industry is a dynamic sector that thrives on continuous development, innovation, and adaptation to ever-changing market trends. With digital transformation becoming the norm, the need for fresh, relevant, and engaging content is more important than ever before. In this article, we’ll take a closer look at why fresh content is crucial for your construction business and how it can help you stay ahead in a fiercely competitive market.

seo, search engine optimization.

Boost Online Visibility and Search Engine Rankings in the Construction Industry

If your construction business website is not getting enough traffic or struggling to rank high on search engines, the problem could be stale content. Search engines like Google prioritize fresh and relevant content over outdated information. By adding fresh content to your website regularly, such as blog posts, news articles, social media updates, and videos, you can boost your online visibility and search engine rankings.

When creating content for your website, it is important to ensure that your content is optimized for search engine optimization (SEO). This will help you rank higher in search results and get more traffic to your website. Utilize keywords relevant to the construction industry and include them throughout the content. Additionally, utilize user-friendly titles and meta descriptions that will attract visitors to click on your site’s page. Optimizing images with appropriate alt tags can also help boost visibility.

You should also be actively promoting your content across all channels, including social media sites like Twitter, Facebook, Instagram, YouTube, etc., as well as other websites and blogs related to the construction industry. Promoting your content through these outlets can help expand your reach. YouTube videos embedded on your website will also help to increase visibility. Google will see what your video consists of and this can influence your website’s ranking.

Enhance Your Construction Brand Image and Reputation

Having fresh content on your construction business website not only improves your online presence but also enhances your brand image and reputation. Your website serves as a powerful marketing tool that can showcase your expertise, services, and successes. By creating and publishing informative and engaging content, you can establish your brand as a thought leader in the construction industry and build a loyal customer base.

Creating content that resonates with your target audience is key to engaging them and building long-term relationships. Be sure to include industry insights, helpful advice, stories of successful projects, and customer reviews in your content. You can also create content around current trends and topics related to the construction industry that will attract audiences’ attention and keep them coming back for more. Doing so will help you stand out from your competitors and build trust among potential customers.

Additionally, having fresh content on your website helps position your company as an industry leader with up-to-date information and innovative ideas. This can inspire potential customers by demonstrating that you are innovative, forward-thinking, and knowledgeable about the latest trends in the construction industry. Furthermore, staying active on social media and engaging with customers can further enhance your brand image and reputation.

Drive More Traffic and Leads Through Your Construction Sales Pipeline

Fresh content is key to attracting more traffic and generating quality leads for your construction business. When you create and publish relevant and original content, you not only increase your chances of organic search engine traffic but also give potential customers a reason to visit your website and engage with your brand. By providing valuable and informative content, you can inspire trust, credibility, and interest among your target audience and ultimately convert them into loyal customers.

To maximize your content’s impact, use SEO tactics to ensure that your content is being seen by the right people. This includes optimizing page titles and meta descriptions, using keywords strategically throughout the content, formatting pages for readability, and including relevant internal links within the content. Additionally, focus on creating shareable content that readers can easily pass along to their networks. This will help you reach a wider audience and draw more traffic to your construction website.

Voting results in election between two candidate opponents. Popularity of candidates, vote in elections. Court and Leadership Assessment. Be the best, outperform your opponent in rivalry.

Keep You Ahead of the Construction Competition

A construction business that invests in fresh content is better positioned to stay ahead of the competition in a rapidly changing market. By keeping your website and social media channels updated with the latest news, trends, and insights, you can establish yourself as a forward-thinking and innovative company. This can inspire trust, loyalty, and interest among your target audience, and give you a significant advantage over your competitors.

You can also use fresh content to demonstrate your expertise and knowledge about the industry. This could include providing an in-depth analysis of current trends, sharing insights from experts in the field, or highlighting successful projects that you have completed. Doing so will show potential customers that your company is reliable and knowledgeable, and this could give you an edge over competitors who do not focus on content marketing.

You can also use fresh content to showcase customer reviews and feedback about your services. This helps build trust with potential customers by demonstrating that your business has a proven track record of success with clients. Additionally, by regularly updating case studies and testimonials highlighting successful projects, you can further differentiate yourself from competitors and showcase why customers should choose your business over others.

Male engineer monitoring construction site with drone - Technology and industrial concept

Incorporate Video Content Into Your Construction Business Website

Video content is increasingly becoming a key component of online marketing for many construction businesses. By creating and incorporating engaging video content on your website, you can enhance the user experience and make it more attractive to potential customers. Additionally, video content is an effective way to demonstrate the quality of work that your business offers and showcase successful projects you have completed in an engaging way. Furthermore, since video content can be shared easily across social media channels, it can help boost brand visibility and engagement with potential customers.

Incorporating videos into websites also helps improve search engine optimization (SEO) by including relevant keywords related to the industry. This will allow your website to be found more easily by potential customers who are searching for construction services. Additionally, videos can help explain complex topics in a simple and engaging way that text-based content cannot. This is especially useful if you need to explain a certain product or service your business offers.

Finally, video content helps to keep site visitors engaged by providing interesting and informative stories about your company and its projects. This encourages website users to stay on the page longer and encourages them to explore more pages of the site, thus increasing the chances of converting them into leads or paying customers.

Fresh content is an essential ingredient in any successful construction business’s marketing strategy. By creating and publishing original, informative, and engaging content regularly, you can boost your online visibility, enhance your brand image, generate more traffic and leads, outshine the competition, and improve employee engagement and productivity. So, invest in fresh content today, and see the positive impact it can have on your construction business!

Need help with any of these strategies?

Overcoming the Challenges of Digital Product Development in Fresno, California with the Bitwise Furloughs

Overcoming the Challenges of Digital Product Development in Fresno, California with the Bitwise Furloughs

The sudden furloughs of Bitwise Industries have left many businesses in the area struggling to continue their digital product development projects. We are hearing that companies are becoming increasingly frustrated and are trying to move quickly to find resources in the area for moving forward with their projects. We know we can’t help everyone affected by these recent events but would like to help be a resource to the companies who have technical mobile app or website application projects who don’t know what to do now.

Experienced Developers

We have a team of experienced developers and designers to help businesses transition their projects from Bitwise quickly and easily. We can handle end-to-end support for most web applications and mobile apps. We have a staff with experience in working on digital product development projects, mobile apps, web applications, and server management for website applications.

Technical Expertise (Web Applications/Mobile Apps)

Our team of web application and mobile app engineers can provide the technical expertise necessary to help businesses bring their digital product development whether you are in development or your project is launched. We know some customers might be locked out of their environments and our technical teams might be able to get you back up and running quickly. We have built small mobile applications and mobile applications that have supported millions of users so we can help no matter what stage you are at.

Digital Product Strategies

Our team also provides strategy consulting services, which can help companies assess their current situation and develop a plan for success. If you are needing a project to get off the ground or are in the discovery phase of design, we can help. We can help companies identify the right tools and processes for their project, as well as provide insights into potential challenges that may arise along the way.

Mobile App Development

We offer businesses a team of experienced mobile app designers and developers. Our team is well-versed in developing both iOS and Android platforms and can help businesses with everything from prototyping and wireframing to development and deployment. We leverage the latest technologies and tools and can get your project launched quickly.

Ongoing Web & Mobile App Support

Our team offers ongoing support to ensure that businesses in Fresno can take full advantage of our web application support, mobile app support, server management, and web support services. Our goal is to make sure that businesses have a plan in succeed, no matter what comes their way. We’re here to help businesses navigate the challenges of this recent turn of events and will be here to support businesses and their projects are successful.

If you are a company that has started a project with Bitwise Industry and don’t know where to turn, please reach out to our team for help. We understand the frustration and uncertainty that comes with the sudden turn of events and we want to step in and help be a resource to our community. We are committed to helping our business neighbors and helping businesses affected by the recent furloughs of Bitwise Industries.

Contact us today if you don’t know where to turn!

5 Ideas for Marketing Your Small Business in 2023

5 Ideas for Marketing Your Small Business in 2023

How to Maximize Your Reach in 2023: Our Q1 Marketing Plan.

As we head into 2023, business owners are starting to think about their marketing plans for the year. And if you’re one of them, you’re in luck! We’ve got some great ideas that will help you maximize your reach and get the most out of your marketing budget. In this blog post, we’ll share our Q1 marketing plan for 2023 and give you a few tips on how to make the most of it. So read on and get ready to take your business to the next level!

Here are our top marketing plans for our company in 2023:

  1. Invest in Paid Advertising
  2. Create Engaging Content
  3. Invest in Search Engine Optimization (SEO)
  4. Leverage Social Media Platforms
  5. Focus more on Influencer Marketing

Paid advertising is one of the most effective ways to reach your target audience.

Paid advertising is an incredibly effective way of reaching your target audience because it allows you to tailor your message to the people who are most likely to be interested in your product or service. Not only that, but you can also ensure that your ads are seen by the exact people you’re targeting. Paid advertising also offers the benefit of immediacy – you can get your message out quickly and see results almost immediately, while other forms of marketing may take weeks or even months to yield results. Further, paid advertising gives you complete control over who sees your messages, when they see them, and where they see them. By using sophisticated targeting techniques, you can make sure that the people who will find value in what you have to offer actually see it. With all these advantages, it’s no wonder that paid advertising remains one of the most powerful ways to reach potential customers!

Plus, it’s relatively inexpensive compared to other forms of advertising. There are a ton of tools to help create funnel pages, conversion pages, or e-commerce platforms that will easily track the return on your investment. We love paid to advertise because it is so measurable for our customers. Knowing exactly how many customers converted based on an advertising effort is invaluable to small business owners who don’t have millions of dollars to spend on advertising.

Paid advertising can be very effective in driving traffic to a website or increasing brand awareness. However, it is important to note that paid advertising is only one tool that should be used as part of a larger marketing strategy. Paid advertising should be used in conjunction with other marketing efforts such as search engine optimization, social media marketing, and content marketing.

Your content must be engaging in order to capture attention and interest.

The above content is about the importance of having engaging content. In order to keep people interested, your content must be engaging. This means that it should be interesting, informative, and well-written. There are a few key things you can do to make sure your content is engaging:

  • Write interesting headlines: Your headline is the first thing people will see, so it needs to be attention-grabbing. Use strong words and avoid vague ideas and general phrases.
  • Use visuals: People are more likely to engage with content that includes images, infographics, or videos.
  • Be concise: No one wants to read a long, rambling article. Get to the point and use simple language that everyone can understand.
  • Tell a story: Everyone loves a good story, so try to include one in your article. This will make people more likely to remember your content and come back for more.
  • Be original: Don’t just regurgitate the same old information that’s been covered a million times before. Come up with new ideas and fresh perspectives to keep people engaged.

Video is another effective way to create engaging content for your marketing efforts. By creating videos that are interesting, informative, and entertaining, you can attract attention and get people talking about the topics you’re covering. Additionally, videos can be used to showcase the services or products you offer, demonstrate approaches to problems, inspire conversations, and more. Other creative ideas include creating video tutorials, webinars, and product demonstrations – all of which can help to create a more engaging content experience for viewers.

Improving your SEO will help you rank higher in search engines and generate more traffic.

SEO, or search engine optimization, is the process of improving your website in order to rank higher in search engines and generate more traffic. There are a number of different factors that contribute to good SEO, including things like keyword research, site structure, and content quality.

One of the most important aspects of good SEO is keyword research. In order to rank well for specific keywords, you need to make sure that those keywords are actually present on your website. This means using them in your titles, in your meta tags, and throughout your content. You also need to make sure that you’re not overusing keywords, as this can lead to search engines penalizing your website.

Another important factor in good SEO is site structure. Your website should be easy for both users and search engines to navigate. This means having a clear hierarchy and well-organized content. It also means using proper URL structures and title tags.

Finally, another key ingredient in good SEO is high-quality content. Your website’s content needs to be informative, keyword-rich, and original. It should also be updated regularly to ensure that it remains relevant and fresh.

Social media platforms are a great way to connect with your audience and promote your brand.

When it comes to connecting with your audience and promoting your brand, social media platforms are second to none. By harnessing the power of these networks, you can reach a large number of people in a relatively short period of time. What’s more, you can do so without spending a lot of money on advertising.

Of course, simply having a presence on social media is not enough. You also need to make sure that you are regularly producing quality content that your target audience will find interesting and useful. However, if you can do that, then you can be assured that you will be well on your way to building a successful brand.

Using video content in your social media marketing efforts is recommended because it’s an effective way to engage with your target audience and create conversations. Visual content such as videos can help to capture attention, spark interest and keep people coming back for more. Video content can also be integrated with other platforms such as YouTube and Instagram, making it easier to reach a wider audience. Additionally, using video content helps to build stronger relationships with customers and boost brand recognition. Don’t forget that Digital Attic has a video production team who can help you in creating engaging social media content.

Influencer marketing can be highly effective in reaching your target market.

Influencer marketing can be a highly effective way to reach your target market. By partnering with influencers who have already established themselves as experts in their field, you can tap into their pre-existing audience and get your message in front of more people.

There are a few things to keep in mind when planning an influencer marketing campaign: first, identify the key areas that are most relevant to your business and focus on finding influencers who operate in those spaces. Second, consider what type of content will be most effective in reaching your target market – video, blog posts, or social media updates. And finally, make sure you have a clear call to action for your audience so they know what you want them to do next. We have some tools that make it easy to identify and choose the best-fit influencers and channels to grow your audience. Contact us if you are curious about how we can help your brand.

What should you do next?

By following these tips, you can create an influencer marketing campaign to reach more people and help you achieve your business goals.

  1. Paid advertising is one of the most effective ways to reach your target audience. It allows you to specifically target your audience with laser precision, and you can track its effectiveness to ensure that your money is well spent.
  2. Your content must be engaging in order to capture attention and interest. Whether it’s through compelling visuals, interesting facts, or an engaging writing style, great content will keep people coming back for more.
  3. Improving your SEO will help you rank higher in search engines and generate more traffic. By optimizing your website and content for search engines, you’ll be able to attract more visitors who are looking for what you have to offer.
  4. Social media platforms are a great way to connect with your audience and promote your brand. Through social media, you can connect with potential and current customers, build relationships, and create a loyal following.
  5. Influencer marketing can be highly effective in reaching your target market. By partnering with influencers who have a large following in your target market, you can reach a larger audience and promote your brand in a positive light.

Digital Attic is a full-service digital marketing agency and we can help you get your business kick-started in 2023. Don’t wait to do something. Even if you get started in one of these 5 areas, we know it will result in a better year for your company. We believe in this process and that is why we are kick-starting our plan in about a week.

Here are some common FAQs about how to market your business in 2023

  1. What are the best marketing strategies for small businesses?
    The best marketing strategies for small businesses include leveraging online channels such as social media and email campaigns, engaging with customers through content marketing initiatives, utilizing an influencer marketing strategy, and optimizing website performance to increase visibility on search engines.
  2. Can I get a competitive edge over other small businesses?
    Yes! You can gain a competitive edge over other small businesses by employing strategic marketing tactics such as: leveraging online channels such as social media and email campaigns, engaging with customers through content marketing initiatives, utilizing an influencer marketing strategy, and optimizing website performance to increase visibility on search engines.
  3. Is it possible to market my business on a budget?
    Yes! You can still effectively market your business on a budget by: identifying and targeting your ideal customer profile, creating a marketing plan and setting realistic goals, utilizing cost-effective advertising techniques such as email campaigns and social media marketing, developing relationships with other small businesses and industry influencers, and leveraging digital tactics such as search engine optimization (SEO) and webinars.
  4. What trends should I be aware of when strengthening my online presence?
    You should be aware of the following trends when strengthening your online presence: utilizing social media platforms such as Instagram, YouTube, and Tiktok to reach new audiences, implementing live streaming services like Twitch or Periscope for real-time engagement with customers, monetizing content through digital payment platforms such as Patreon or subscription models, utilizing new technologies like voice search to improve user experience, and creating interactive content that encourages user engagement on websites and applications.
  5. How can I increase customer engagement with my brand?
    You can increase customer engagement with your brand by: creating compelling content that resonates with your target audience, using social media platforms to interact with customers and provide helpful responses, offering promotions, discounts, and loyalty programs to reward customers for interacting with your brand, organizing events or webinars to showcase the benefits of your products and services, and implementing interactive marketing tactics such as quizzes or surveys to understand customer needs better.
Give us a call, shoot us an email, or fill out our project inquiry form today. Don’t wait!

What Kind of Website Do I Need?

If you’ve been trying to navigate the complexities of having your website re-built you’re not alone. Over the past few years, businesses have been made aware of how essential it is to have a website that functions properly not only for their website visitors but for their internal processes. Whether you are planning to make edits to your website yourself, have your staff trained to complete this or hire a team of professionals the decision is crucial. Digital Attic developers have decades of training in programming websites. We can help you navigate the best plan of attack for your re-build needs. Some of the most popular options are outlined below.


Static Website ($)

If you want a nice-looking website and have no desire or intention to make any updates yourself, a static website might be for you. 

Static websites have some benefits that a CMS doesn’t have. Since we have 100% control over the code, our static sites result in better Google Web Vital’s than a CMS would. This aids greatly in your Google page ranking.

You can still have a blog on a static site if desired. However, we would have to create entries for you. This isn’t a problem since our static websites can also come with one of our website maintenance packages.

Extra Benefits of a static website

  • Static websites take far less time to build.
  • You don’t have to worry about keeping plugins and a CMS updated. 
  • No issues with incompatibility or a bad plugin or update taking down your website.
  • Static websites have faster load times and performance.
  • Full control over accessibility so you can maintain high WCAG/ADA scores.
  • Full control over SEO

Sample: The Master’s Helping Hands

Shopify Website ($$)

Shopify handles B2C, B2B, and DTC models nearly effortlessly. The hardest part is getting set up, but we’ll help you with that. We’ll set up your store, help you pick a package, then we’ll set up a theme that fits your brand and fill it with content.

Extra benefits of a Shopify Website

  • Shopify vets all themes and plugins so you know your website will be secure for you as well as your customers.
  • You won’t have to deal with SSL certificates or extra security that you would need on a WordPress or other self-hosted ecommerce website.
  • You can still have a blog.
  • It’s easy to use, quite powerful, and very fast!


WordPress Website ($$$ – $$$$)

If you need a website with all the bells and whistles then you’ll definitely want a WordPress website. Some of our web developers have been building for WordPress since its infancy and they really know how it works under the hood. We don’t just buy themes and customize them to fit your needs, we will create your theme from scratch. That means you won’t be overwhelmed with admin options that seemingly don’t do anything. 

WordPress websites update frequently so every year our themes become more powerful and feature-filled than the last. We aim to make your website as easy to edit as possible. We hand-pick plugins that will be both helpful to you and have a great reputation in the WordPress community.

Not comfortable making WordPress and plugin updates? We can do that for you.

Extra benefits of WordPress Website

  • WordPress is very easy to use.
  • Blogs!
  • There is a plugin library with nearly 60k plugins to choose from.
  • We’ve paid for the best SEO plugin on the market and use it on every website we build.
  • We’ve also paid for the best form plugin. Creating and using forms is very simple.
  • We can do advanced custom work as needed:
    • Recipes
    • Locations
    • Jobs
    • Events
    • You think it, we can build it
  • WordPress is capable of running Multi-site which allows for one sign-on for all websites, and allows admin-users to be assigned to specific sites if needed. Multisites can be used on multiple domains, or as a subdomain/subfolder. Examples:
  • You can easily setup your website to use multiple languages using two methods
    • Easiest: Google translate. This adds a dropdown on the top of your website that will auto-translate the content of your website.
    • The WPML WordPress plugin is a powerful plugin that will allow you to translate your content yourself into multiple languages. It comes with an autotranslator to get you started, then you can verify the translations as needed.
  • WordPress can also be used as a community website with the BuddyPress plugin. You can create member profiles, forums, user groups, messaging and more.

Advanced Samples

  • Omni Family Health: Locations and providers all tied together using Google Maps API and WordPress’ powerful tag/category system to allow users to find a health provider based on type (ie: psychiatry, pediatrics), spoken language, and location.
  • Ag Jobs 4 U: Custom system set up to allow companies to find workers by creating job listings, and for workers to find jobs.
  • Break the Barriers: Custom work to create classes/programs that can be filtered down by type and age
  • International Agri-Center: This is a 5 website multi-site
  • CCWC: This site uses WordPress as both the main front-facing website, and as an API for the app we created for IOS and Android.
  • Cal-Organic Farms: We built Cal Organic Farms an elaborate recipe system that allows users to filter by product, meal type, cook time, and keywords.

See more samples

Custom Website ($$$$)

If you need something completely custom we can do that too. Our dev team has decades of experience along with a wide variety of web languages under our belt. Having that much experience means we can pick the right set of tools for the job.


Many of our custom websites are not accessible to the general public. Instead, here are examples of what we’ve done.

  • Admin portals for companies to manage their internal processes
  • Subscription based portals
  • All-in-one analytics dashboard connecting numerous 3rd-party API’s
  • Groupon-like site for local businesses to create online coupons
  • Contests
  • Survey’s
  • Sweepstakes & contests
  • Event registration forms
  • Online catalog for supermarket chain owners to order displays and products
  • Cake builder for supermarkets

How Will the CCPA Affect My Business?

The enactment of the California Consumer Privacy Act has drawn different sentiments from business owners. This seems to have upset an already established paradigm for marketers, especially, because the data-driven marketing and customer experience that have changed the ball game in the recent years is about to get punctuated by this sudden seismic shift. 

People who were not fully informed about the CCPA may start running for the hills. We don’t want company owners like you to sign up for the next service you can find that promises some form of protection for your business because the best protection you can get is learning more about the CCPA and understanding its implications towards your business. Furthermore, if you look at it from a different vantage point, you might find opportunities to leverage the change to your advantage. 

What Changes Can We Expect?

The CCPA is intended to make your customer’s data more secure and protected by informing consumers about the following things: 

  • What personal information is collected, used, shared or sold, both as to the categories and specific pieces of personal information.
  • The right to delete personal information held by businesses and by extension, a business’s service provider.
  • The right to opt-out of sale of personal information. Consumers are able to direct a business that sells information to stop selling that information. Children under the age of 16 must provide opt-in consent, with a parent or guardian consent for children under 13.
  • The right to non-discrimination in terms of price or service when a consumer exercises privacy right under CCPA.

*Information is taken from the State of California Department of Justice website.

Will the CCPA Impair All Marketing Efforts

There is no definite answer to that because it depends largely on how you handle your customers. While customers may feel hesitant or worried about sending their information online knowing what that may entail, it’s a tradeoff that most are willing to make in exchange for a positive and more personalized experience.

Consumers prefer a brand that knows them – a company that understands their needs and provides relevant recommendations. If your company can go beyond just gathering data and, instead, interpret the data to come up with relevant offers to the customer, you are able to build brand loyalty. On the flip side, a company that spams their consumers will end up losing more contacts from their mailing list.

There are a lot of things left to be learned about the CCPA and how technology can make this work for companies and not against them. Experts are slowly uncovering strategies to help make things work for businesses, with – or in spite of – the CCPA enactment, however they may want to look at the recent changes. We always encourage everyone to take the time to keep themselves in the know.

Customer Service in Good Times and in Bad. What Does the Corona Virus Mean for Business?

As the world works diligently to practice social distancing right now, don’t forget to keep your customers close at hand! During this time of so many unknowns for businesses, there is one extremely important thing all of our customers no matter your industry have in common. You don’t want to neglect this!

Every single one of your customers no matter what industry you are in needs clear communication right now! The clarity in communication is essential because it affects everything you do. Businesses need to use every communication platform they have to get clear and empathetic messages to their customers. With operations changing daily customers need to know your hours, changes in operations and how you will continue serving them during these uncertain times. When you give your customers clarity they know they can trust you. So how do you do that?

  • Keep the information on your website and social media up to date. This needs to be done right away if you haven’t already. When customers have questions about your new operations during this time your website is the first place they will visit. Remember, your website is your 24/7 information outlet, especially when business is anything but business as usual. Check out what we did to update our customers on our website here:
  • Make sure you are sharing valuable information. Whether through your website, social media or email everyone is flooded right now with communication from businesses. Make sure the information you are offering is helpful and what they need to hear quickly.
  • Let your customers know that you are still offering services that are important and of value to them. This is your time to serve your customers well, even if you have to do that differently. If you have automated email flows, revisit these and make sure they relay the message and services you want to send out right now. Ask yourself if it is serving their needs. Is there something you could add that would make it more helpful or informative considering what is happening in the world today?
  • Be empathetic to your customers. A lot of businesses have had to close their doors, some people are not sure what is happening with their employment and there are so many unknowns. Make sure your communication is sensitive and shows you care and want to help.
  • You don’t have to put everything on hold. It’s important to continue building relationships and trust with your customers in good times and in bad times. They will value the fact that you stayed in communication with them and kept the pace. Keeping things on a positive note and sending words of hope through your business will be appreciated by everyone during these uncertain times.

If you need help with your communication plan, updates to your website, email design, please don’t hesitate to reach out to us at (559) 324-9341.

Now Is the Time To Add eCommerce to Your Website!

Ecommerce is an essential profit driver for businesses who want to attract new customers. All of a sudden it is becoming more and more difficult to leave our homes for essentials let alone conveniences. If you were ever on the fence about adding eCommerce, now is the time to make your move… and fast!

  • Ecommerce can expand your business by offering your products nationwide 24/7.
  • Ecommerce is convenient for your customers. If they can’t physically go shopping then eCommerce offers them a flexible and very convenient shopping experience.
  • Ecommerce allows you to market your products in brand new ways like pay per click, email marketing, blogs and more!
  • Ecommerce makes your business scalable. You can easily add more lines, generate more sales by optimizing your website and offer your customers 24/7 service and information.
  • Ecommerce easily gathers analytics on your customer’s buying and shopping habits. This will help you make wise decisions about your business strategy.
  • Ecommerce will save you operational money. Real Estate overhead is not cheap. If you can automate your business online you will save the overhead costs of additional real estate and staff.

Are you ready to get started with eCommerce? We will help you select the best platform, whether we are building your website from scratch or adding eCommerce to an existing website. We can design your site, post products, train you on updating the eCommerce platform yourself and get you up and running toward your first of many online sales!

Complete A-Z Fresno Digital Marketing Split Testing Glossary

Are you nervous to try your hand at online advertising? How are you supposed to find your perfect customer? What if you’re reaching the wrong people? Or worse …not reaching anyone?! 

The biggest question is well…how are you supposed to know? The only real answer is to test and this is where most business owners get nervous about Fresno digital marketing. Testing sounds like there may be a loss in investment, but when you test with a purpose, it doesn’t have to be that way. 

A/B split testing is one strategy that marketers use to figure out a variety of things about their audience, what they’re attracted to, and their customer’s buying patterns. Running two different ads can be a little more costly, but it pays off majorly in the long run. In fact, we have covered A/B split testing from A-Z in this informative blog post (and believe it or not, we even covered “the hard letters” Q, X, Y, and Z). 

A is for Audience

As mentioned above, split testing is awesome for getting to know your audience better. Not just any audience either, your audience. This means that these specific people are related to you and find value in your product and/or service. In order to hone in on who your audience is, it’s best to cast a wide net in two areas that you feel are related and test to see which performs better for you. Then in the future, you can continue testing in that sector and begin to get more and more specific.

B is for Benchmarking

When speaking in marketing terms, benchmarking is the process of measuring a business’s performance against its competitors to get a better understanding of where they land on the scale on their niche. If you apply benchmarking to split testing, your business can run an ad similar to those that your competition runs and your original ad idea to see who performs better. Sometimes, you may discover that the competitor’s style does better–and who’s to say that you need to fix the wheel when it’s not broken?

C is for Call to Action

We recently received another SEO email from a company trying to sell us web ranking services. As we received this email, it was fun for us to turn the tables on them. How do we introduce the following report and/or respond to it? Of course, every advertisement should have a clear call to action but sometimes it can be difficult to choose the right one. Some CTA’s have more “oomph” behind them and get your customer to actually click through to your offer. Split testing is a great way to try different CTA’s to figure out which one works for your company. We recently received another SEO email from a company trying to sell us web ranking services. As we received this email, it was fun for us to turn the tables on them. How do we introduce the following report and/or respond to it?

D is for Demographics

The marketing definition of demographics is segmentation by age, race, religion, gender, family size, ethnicity, income, and education. There are other factors that may play into segmentation, but overall it’s important to understand these facts about your ideal audience’s lives so that you can better connect with them. 

Facebook advertising offers awesome campaign options and pixels to help track these facts about your audience members, which provides the optimal opportunity to split test ads.

E is for Engagement

Above all else, getting an audience to engage with you is important. This shows genuine interest in your product or service. Split testing allows marketers to measure which advertisements are getting better engagement than others.

F is for Funnel

As a business person, you probably love the word funnel because funnels create automation. Everyone loves making money while they sleep, right?! Split testing allows business owners to improve their sales funnels on all levels, whether it’s on the front end with testing different types of paid advertising or by testing different landing pages to see which has higher conversions.

G is for Geotargeting

Geotargeting is a strategy that companies can use to better understand where their customers are and cater to that location. There are a few stipulations that are associated with geotargeting and you can learn about them in our last blog post, Where in the World?: Geolocation & Why Your Company Needs It.  

Besides using geotargeting on your website, you can also use geotargeting in PPC split testing to understand where your customers truly are. If a nearby small town has a demand for your product, you may have a higher demand than the audience in your actual city. You’ll never know until you test!

H is for Headline

You’re a business owner, not a journalist. That doesn’t mean that headlines aren’t important to your company’s overall online performance. In fact, they are a crucial factor in determining whether your audience is understanding your message or not. Split testing different headlines in your ads is a great way to find out what works best.

I is for Impressions

Impressions are the number of eyes that have seen your ad. The higher the impressions, the better your chances of converting. Test one ad against another in your online advertising campaign to see who rakes in the most impressions.

J is for Jargon

Within every niche market, there is “jargon” or words that only the educated know in that field. For instance, in marketing, any one of these words in this article would be considered marketing jargon. 

But how does utilizing the jargon in your company’s market help your advertising? Jargon acts as a filter, allowing those who understand it to stick around and those who don’t to shy away. This naturally helps to specify your audience and help you understand what level they are on.

K is for Keywords

As related to the word above, utilizing certain keywords is super helpful in narrowing your audience when split testing. There are different types of online advertising as well, including search ads that are specifically based on the keywords that relate to your products and services. If you need help better understanding what a search ad is and how to launch and manage it, don’t hesitate to ask us about our Fresno online advertising services.

L is for Landing Pages

Landing pages are a key component in the sales funnel strategy, which means that if you create them in a not-so-beneficial way, they can hurt your sales. Split testing landing pages definitely pays off and the differences between your test A and test B don’t even have to be huge. Try adding a timer to one landing page while the other is exactly the same without a timer. Which performs better?

M is for Metrics

At the end of the day, it’s all about the numbers. What results are you truly getting? Metrics help marketers understand the effectiveness of campaigns by tracking measurable values. Metrics are the whole reason why we can understand split testing and why it’s so effective.

N is for Niche

A niche market is the subset of the market of which a particular product or service is focused. Split marketing helps you aim closer and closer into that subset by measuring which advertisement satisfies your audience’s needs. 

O is for Offer

“Make it irresistible!” That’s what you usually hear when trying to get advice about running the perfect ad, but how are you supposed to know what your audience finds irresistible? You guessed it: split testing different offers.

P is for Personas

Have you ever created a customer avatar (another word for customer persona)? If not, you basically create a “fake” ideal customer and describe this person in detail including demographics, interests, hobbies, etc. Many business owners don’t know how to start describing their ideal customer which is a problem for future marketing. Split testing can help companies get to know their customers and build out those personas.

Q is for Quality

This may come as a shock, but some people prefer that companies are more “raw and real” with them rather than “polished and perfect.” Depending on your ideal audience, running two different types of quality ads can result in interesting finds! This is especially true if you run a video ad. Some customers prefer raw, uncut phone video footage while others prefer a well-thought-out professional video.

R is for ROI

ROI stands for return on investment. As you can probably guess, it’s important to know this stat. Before any advertisements are run, business owners try to estimate their ROI to make sure that it’s worth the investment in the first place. We can tell you from experience that split testing has immeasurable (figuratively) and always profitable (literally) ROI because it’s about the knowledge gained at the end of the campaign plus the results produced.

S is for SEM

You’ve probably heard of SEO before, but many people don’t know about SEM, SMO, or SMM. Let’s break them down. SEO stands for search engine optimization which means that you’re using keywords and other strategies to help search engines recognize your company. SEM stands for search engine marketing which means that you’re paying search engines to run search ads. SMO stands for social media optimization which means that you’re improving your social profiles to boost offsite marketing efficiency. SMM stands for social media marketing which means that you’re utilizing social media to market your business, which can include paid advertising as well. 

Regardless, split testing can be applied to any of these strategies, but especially when it comes to SEM. Testing one search ad versus another is a smart marketing strategy that can be used to boost sales.

T is for Testimonials

Overall, the message of a testimonial is that a customer had a problem and you helped them solve it in an awesome way. However, different testimonials can reach different potential audience members. For instance, an older man’s testimonial vs. a middle-aged single mom’s testimonial will speak to two different audiences. Running a split test between two testimonial videos can help you better understand who some of your other ideal customers may be.

U is for Unique Visitor

A unique visitor is someone who visited your website for 30 minutes or more. This tells you as a business owner that they’re extremely interested in what you have on your site and potentially what you’re selling. Running a split test on ads and keeping an eye on the unique visitor metric can give you an idea if there were any really interested people that found your site because of that ad.

V is for Video Marketing

The attention span of a typical user spans less than 10 seconds. What are you going to do to grab those eyeballs before they move onto the next thing on their screen? Fresno video marketing is a great way to capture more impressions and in turn, boost conversions. Don’t believe us, test a video ad against a static ad and see which performs better.

W is for Webinar

There are a few ways to grow your lead list: phone, email, and even webinars. Although email costs next to nothing to generate, the conversions are no more than 1-3%. Depending on how large your list is, this can still be effective. 

Webinars, however, have a 42% registrant-to-attendee rate with a higher conversion rate. Not only can you split test this data for yourself, but you can split test the ads run to your webinar as well.

X is for XML Sitemap

There are different programs and resources that our digital marketing team can use to run a “rip” of your website and develop your XML sitemap. This will show us literally every single page on your website and also help us understand which ones are more popular than others. Understanding your XML sitemap is great knowledge to have before running your A/B testing ads so that you can send your customers to the most popular pages if you haven’t generated specific landing pages for your ads.

Y is for YouTube

As mentioned briefly earlier, video marketing is one of the best ways to capture your audience’s attention which explains why YouTube has performed so well as a whole. You can also run ads on YouTube and split test them as well. Every social platform is your split testing playground!

Z is for Zero Balance Account

Now, this may not be a “marketing” term, but it sure is a familiar term for business owners. Zero balance bank accounts (ZBAs) are checking accounts that are automatically set to be at zero balance. Funds are transferred from a master account only when checks are presented, just enough to cover those amounts each time. 

What does that have to do with A/B testing? Many business owners get nervous about having their business bank accounts tied to ad accounts in fear that the ad will run over or they will be charged incorrectly. Setting up a ZBA for your ad accounts may be a smart move for business owners so that they can closely monitor what is being spent on marketing efforts. Also, having a digital marketing team closely monitor ad spend and performance can take away the stress of running ads.

Ready to Run Your First A/B Split Test?

If you’re a business owner wanting to expand your business in the right direction and reach the right people, you need to run a few split tests. The good news is that you don’t have to do it alone. 

Our expert marketing team can give you direction and also relieve the stress that comes with ad management–we completely run the ad campaign for you and personally deliver monthly metric reports. Don’t hesitate to reach out to us to have your PPC advertising questions answered. We would be happy to help you!

Where in the World?: Geolocation & Why Your Company Needs It

A beloved memory from most people’s childhood was scanning through pages upon pages of people stacked on top of each other. That’s right, we’re talking about those good ol’ Where’s Waldo? Books. If you were “really good,” you could find Waldo in a matter of minutes but for most, it would take a good chunk of your time to find the striped fellow. 

Spending time trying to find something is the last thing that people want to do nowadays–both consumers and business owners. Geolocation developed thanks to this thing we all know of as supply and demand. Not only does it cater to our high-speed needs as s society, but it offers awesome ways to harness the internet and grow your business. 

What is geolocation?

You’ve likely heard the word before, but few know what the heck geolocation actually is. Basically, geolocation is the process of finding, determining, and providing the exact location (sometimes) of a computer, mobile device, or some other type of electronic equipment connected to the web. We say sometimes because there are always hiccups in the data collection process, but for the most part, it’s pretty accurate. 

Geolocation data is gathered based on the geographical coordinates and measurements (latitudinal and longitudinal location) of your device or computer–not you. To simplify this even further, if a website wants to know where one of their visitors are, it will gather geolocation data on that user. 

Are there any geolocation data privacy concerns?

Now before you freak out, there are obvious privacy precautions that are taken such as these listed below: 

  • Visitors must allow location detection on their devices for each and every application. 
  • When visiting a website, the site must ask for the visitor’s location. 
  • Google Chrome 50 only allows geolocation API to work over secure website connections (for example, websites that have a little latched lock next to their web address rather than the unlatched lock. It should also say https:// rather than http://). 

So, no one is trying to stalk you necessarily (that we know of). The leaders of the internet (Google being one of them) is trying to keep you and your users safe and secure, which is why it’s so important to make sure that your business’s website is secured with an SSL certificate. If you’re unsure of what that is, you honestly don’t have to worry about it if you have a digital marketing agency that can manage important details like these. 

Our Fresno web hosting management services cover loads of things including domain management, IT support, and most importantly, SSL certificates. It’s our job to make sure your users feel uber comfortable giving you their geolocation so that you can better specify their needs based on their location. This helps develop a stronger and considerate approach to your customers and can totally transform your marketing plan in the best way.

Which way is the best way to gather geolocation data?

There are two different ways to gather geolocation data from users: device-based and server-based data collection. Unfortunately, there is no guaranteed way to make sure that the data being collected is accurate 100% of the time, but one may work better for you than the other depending on your business.

Device-based data collection

As you may be able to tell by its title, device-based data is accumulated from mobile devices. This means that cell phones, tablets, smartwatches, and even fitness trackers are considered geolocation devices. 

This is probably the most accurate way that data is collected because most people have their devices on their person. However, it’s not unlikely that someone may leave their phone somewhere and the data is being collected in that location rather than where the actual user is. 

Also, it’s important to note that the more populated the area is, the better the data will be. Metro areas and large cities have the most triangulated device connection because everyone needs it and everyone’s using it. In contrast, more rural areas have fewer people and less cellular connection which may cause the data to be inaccurate if the connection cuts out for any reason.

Server-based data collection

Again stated in the title, server-based data is accumulated by a server or an IP address that’s connected to the Wifi or ethernet. So, this data is based on computers in a stagnant address, which doesn’t seem that helpful but it can be for companies that are interested in international users. 

This data can pinpoint country locations really well. However, it’s not the best if you’re looking to see which cities your users are in or visiting.

Combining the two

Because many companies try to experience the least amount of gap in data that they can, they’ll usually implement both types of geolocation data collection. Hopefully, one will overlap the other and give them the most accurate information possible.

How can you use geolocation for your business?

Geolocation is used in so many ways, it’s almost hard to count. Video game developers use it to create realistic virtual games based on your geolocation (remember that whole Pokemon Go phase). Every day people use it to plot trips and find nearby stores. We can “check-in” on social media and tag businesses (*hint hint* that’s great for marketing!) or even check the weather based on our location. Believe it or not, the government and police even rely on geolocation to monitor ankle monitors and investigate crimes that have to do with technology. 

Still, the real question is what can geolocation do for my business?

Here’s an example….

Ultimately, geolocation provides a huge opportunity for businesses to get to know their customers based on their location. We’re going to tell you a quick story from our Operations Manager. She used to be a business owner before digital marketing was a huge thing and even she saw the growth potential in paying attention to where her customers were located. 

Her business was locally owned in the Central Valley, but she had very far and few competitors in the Fresno/Clovis area. So assumingly, she didn’t do much advertising in different areas because it seemed as though she had no other competition to worry about in her immediate location. 

However, when she decided to pull the paper customer list, she found that an overwhelming amount of her customer base was located in Sanger, a neighboring town. As it turned out, Sanger did not have a business like hers at all, so people would travel to her store. 

Now imagine if she had geolocation capabilities at the beginning of her business venture! Not only would she be able to pinpoint and focus her marketing there to grow her customer base, but she wouldn’t have wasted any time trying to market to locals.

How can we help you?

The example above may not be exactly how geolocation could work for your business, but that is just an example. At the end of the day, geolocation allows business owners to get specific. 

Consumers want to feel seen and making the user experience easier for them by providing a nearby store location or content specific to their location can earn your business major cool points (and hopefully some more revenue).

Even if you haven’t considered it before, it’s important to make sure that your website is even capable of collecting geolocation data by having a secure website. Not only can our IT team make sure that your site is secure initially, but we can keep it that way on top of managing your domain name, hosting service, and help you along the way with readily available support services. When you’re ready to take your marketing to the next level, our strategic marketing team can develop a custom plan based on your visitor’s geolocation data to grow your business. 

Feel free to give us a call today to get started! (559) 324-9341.

Can Micro-Moments Benefit Your Fresno Video Marketing? Pt. 1

Nowadays, all of your questions can be answered in a split second. Despite the fact that consumers have a million questions that may affect their buying patterns, they also have a million and one ways to answer those questions with a quick Google search. 

“Hmm…what do I want for lunch today?” or “How much will it be to change my tires?” are just some of the many thoughts that consumers can experience on a daily basis. Not only are the choices at the consumers’ fingertips, but they demand answers immediately. 

This combination of unlimited resources and an “I want it now” attitude can make it difficult to really affect people online enough to make a sale…that’s if you haven’t taken advantage of your local Fresno video marketing team. Video marketing is a great way to capture consumer “micro-moments” and benefit from them. 

The Overlap Between Human Behavior and Consumer Behavior

It’s true that consumers are humans, but that doesn’t mean that there isn’t a difference between consumer behaviors and general behavior. There are differences–but more importantly, note that the overlap between the two is the sweet spot us marketers call “the micro-moment.” 

Human behaviors can vary between logical and emotional, pessimistic and optimistic, and even trusting and envious. Usually, the assortment of human behaviors rely on the perception of the person at hand and their reaction to whatever they are perceiving. 

Consumer behaviors are different in the way that they’re classified on how a person decides to purchase products or services. However, the overlap is that usually people are more persuaded to buy when their emotional (or human) behaviors are triggered. 

A micro-moment is that precise instant where your audience turns to its digital device for the answer to their questions. This offers a prime time to insert your company/product/service in front of them. Don’t miss the chance to play on those emotions to trigger these human and consumer behaviors. During this time, you have an opportunity to make a sale depending on how awesome your deal is. 

Why Are Micro-Moments Important?

As mentioned earlier, micro-moments are when people reflexively turn to their device to the answer to their questions–including consumer questions. These particular moments are extremely special and your company needs to care about them because they are when decisions are made and personal preferences are shaped. 

More and more consumers are less brand-committed, which means that they don’t care about a well-known brand–they just want their needs met. This means that sometimes consumers may purchase from a competitor because they truly have no preference, which means that you can “steal” your competitor’s customers, too. Finally, staying relevant will increase your brand awareness regardless and you’re more likely to be remembered after all is said and done. 

With the increasing dependence on smartphones and other immediate devices, it’s imperative that brands pay attention to their quality, relevance, and useful marketing strategies to maintain that competitive edge. 

How Can a Fresno Video Marketing Team Help Capture Micro-Moments?

We’re going to take it back to human and consumer behaviors. The harsh reality about marketing in this upbeat digital space is that many people do not have the attention span to really digest all of the information that you may want to advertise. Even worse, people don’t like to read too often, either. 

Fresno video production is a great way to stand out from the competition during these precious micro-moments. Video is quick, creative, attention-grabbing, and innovative. There are so many different types of videos that you can use to market your company, it just depends on the results that you’re looking for. 

If you’re unsure of the type of video that you need, don’t hesitate to reach out to one of our local video strategists. We would be happy to schedule a brainstorming session to show how our digital office can help you capture those micro-moments and make the most out of them.