Professional SEO Services
SEARCH ENGINE OPTIMIZATION
Search engine optimization has to be part of any web design project or ongoing website marketing effort. The SEO space is ever-changing, and you can’t navigate independently. We are very transparent with our process and are excited to help educate you on how we can boost your ranking. Be suspicious of any company that says they can get you ranked on the first page if you pay a small monthly fee. We can get you results and are honest in setting realistic expectations. We have helped many customers achieve their goals and rank higher than the competition. We will let you know when we find the button on our computer to rank you on the first page of Google. Until then, let us help you journey through this space.
Research
Analytics
The best way to help optimize your website is through analytics that measure your website traffic. Not only can this help give you realistic data, but it can also assist in setting your business goals and growing your company. We consistently review your website analytics to see what is happening on your website. We look at traffic, time on site, searched keywords, referral sources, and many other variables to understand your website’s current optimization and performance clearly. Traditionally, there are a ton of hidden gems in your analytics that can quickly help us identify issues and optimize your website better.
Competitor Research
How do you stack against the competition? So many times, we talk to customers who have hired SEO companies that have never generated a report that shows them where they rank against their competition. One of the first things we do is identify your competitors to see where they rank and create a plan to rank you higher. We have professional SEO tools that recognize your list of competitors and provide additional competitors you might not have identified yet.
Keyword Research
Know your top keyword phrases! This is valuable information as it is what your customers use to search online for businesses in your industry. As part of getting your website to rank better, we do a ton of keyword research. We search for keywords and phrases you are ranking for and identify the best opportunities for your efforts. We can find keyword gaps and target our efforts against your competitors.
Audits
Full Website Audit
A website audit for your company is just plain and simple… good business! It is your first step in seeing what is happening on your site and setting a great strategy. We offer full SEO website auditing services and have the professional tools to obtain important information about your website. From on-page optimization reports, backlink reports, website heat mapping, visual customer behavior recordings, and more. There are so many factors involved in SEO that we need to do a deep dive into your website to understand better where our starting point is.
Backlinks
Most professionals know that backlinks can be a huge factor in gaining search engine rank placement. We have tools that can help look at your current backlinks and who is linking to your competitors. These reports can be a quick way to help see where you can gain links and increase quality inbound links to your website. We can even help identify new opportunities to gain inbound links.
Conversions
Landing Page Optimization
Successful landing pages will convert visitors to customers and make your profits soar. We want to help you in converting this traffic from your website. One of the tactics we use is highly optimizing your key landing pages. This can be landing pages from search results or your online advertising efforts. We typically add heat mapping, conversion tracking code, and recordings to these pages so we can get as much data as possible to help us see how we can keep your website visitors engaged and convert them to a long-term customer.
Funnels & Conversion Pages
Creating funnels and conversion pages can help you visualize what it takes to convert a website visitor to a long-term client. Determining the steps to get a website visitor to become a long-term client can vary from business to business. Successful funnel strategies include SEO, paid online ads, and other digital marketing strategies. When we build your website, we want to ensure that we direct and guide your customers through opportunities for conversion on your website. Too many websites forget this highly important step and wonder why they are not getting any results from their website. Let’s get you results!
Website Tracking Tools
There are a ton of digital marketing tracking tools out there. We have tested all the top options and narrowed it down to the very best tracking tools in the industry. We also have a highly skilled team who knows how to use these valuable tools. We offer everything from heat mapping, screen recording, funnel tracking, inbound tracking, reverse customer lookups, and so much more. Because we have been building websites for decades, we have identified which tools make the most sense for our customers’ needs and budgets.
Marketing & Monitoring
Inbound Marketing
This seems to be the buzzword right now, but what is it? Inbound marketing is a method of marketing to your potential customers by offering relevant and valuable content and branding versus pushing your product out there to the wrong customers. Potential customers come to you already knowing the value of your product. We can help your inbound marketing efforts and guide you through this process. We have various digital marketing efforts that can help. Video marketing has been a key element in attracting customers. Digital Attic has a professional in-house video department and full-time video production staff who can help create and deploy videos for your company and attract the best long-term customers. Digital Attic will help you determine the best inbound strategies for your company.
Online Advertising & PPC
PPC (Pay-Per-Click) advertising is a fast and trackable method of obtaining your company’s digital marketing goals. PPC works very well with other marketing channels, and we can set you up quickly to get fast results. We use online advertising as a way to gain traffic from areas that are not ranking well in search results. Some people think that online advertising is expensive and is risky. We know that is not the truth and can show you how online advertising can effectively drive traffic and convert leads through your website. We run everything from national product launch campaigns to local advertising for small businesses.
Let’s Get You Started