Digital Marketing Services
THAT WORK!
WHY DIGITAL MARKETING?
Take the guesswork out of your digital marketing by working with us! There are so many benefits to digital marketing, and these are just a few of them. So much advertising today depends on having an online strategy and having a team who knows how to execute it for you. Digital Attic has been helping companies of all sizes with digital loyalty programs, online contests, ongoing client nurturing campaigns, funnel conversion pages, inbound marketing efforts, and digital marketing campaigns. No matter the project size or scope, our team can develop a digital marketing plan customized to meet your goals.
Professional Marketing Services
Interested in custom digital marketing services? We would love to hear from you. Give us a call at (559) 324-9341 or click the link below.
Strategy
Buyer Persona
Understanding who your customers are will improve your marketing strategies and internal processes to serve them better. Building an effective marketing plan requires you to know your audience and how to connect with them. Who is your customer? Better yet, who is your best customer? When you understand who they are and their needs, you will develop great customer relationships. You will also be able to easily target your best customer in your digital marketing efforts.
Goals & Deliverables
In today’s digital world, hiring a team of experts to handle your digital marketing tasks makes more and more sense. This smart marketing move benefits businesses of all sizes because it takes expertise and time to develop marketing plans. Marketing requires goals to be effective. We often ask our customers, “At the end of this marketing effort, how are you going to determine it was successful?” Asking questions like this is critical in making sure your expectations are met. We would love to talk to you, help set reasonable expectations, and take the digital marketing workload off your plate.
Research & Planning
Channel Research
The importance of knowing which digital marketing channel to use is critical. We will help familiarize you with the best marketing channels in order to maximize your advertising budget. We know that each channel for communication has its pros, cons, and costs. Some have great measurement tools, but they can be very expensive. Others might be more targeted and cost more but are highly effective. Some are free and don’t work. There are a ton of variables involved in creating an effective marketing campaign, and channel research is a key part of it. Let us help you navigate through the many channels available to you.
Planning
How does a company successfully convert a lead to a long-term customer who in turn boosts profits? The phrase, “plan now or pay later,” comes to mind. Much of the start-up costs for an effective marketing campaign are ensuring you have a plan. Our team works with you to create a campaign plan, communication plan, reporting plan, and refinement plan. This allows us to quickly pivot when needed because we have plans and contingency plans in place. Although digital marketing is more convenient, it takes dedication and planning that we can guide you through.
Production
This is the fun part, where we create the graphics, videos, and messaging for your campaigns. Our professional team works together to make sure we develop content to represent your company accurately, from SEO and content strategy experts to web and print designers, videographers, and developers. It takes professional skills to produce effective ads that boost your profits.
Broadcast & Monitoring
Distribution
Your digital marketing campaign’s success relies on distributing the produced materials to your end-user most effectively. The distribution channel will depend significantly on who your customer is. This is why the buyer persona is so important. We want to ensure that in our strategy, we understand who we are reaching for your company and set up your distribution to get you the most bang for your marketing bucks. Our creative and technical staff team works together to ensure your distribution channels are working for you.
Refinement
Tracking & Reporting
Results matter! We have taken over so many marketing campaigns for a new customer who had no idea if their marketing efforts were effective. This is the beauty of digital marketing: it is easily tracked for highly effective reporting. We believe in transparency. We will help you understand any report we present. Know your ROI, and rest assured we track with the industry’s most accurate software analyzed by professionals who can present reports that make sense.
Audit & Refinement
There is a secret behind a great ongoing strategy. Information! Clear reports showing where you are missing the target will help us refine your strategy and get you on the right track. We don’t have a one-size-fits-all program for our customers. Each company or organization has its own goal, so we audit our campaigns. Some campaigns work from the start and others need to be refined. Our team is excited to build relationships with our customers so we can meet regularly to review what is happening and make adjustments to benefit your overall campaign.
Let’s Get You Started