Navigating the Website. See the website in action with this video

Meet the Client

White Pine Lumber came to Digital Attic in need of a website built for growth and SEO… 

White Pine Lumber in Fresno, CA approached Digital Attic with a vision for a modern website that could compete with industry leaders while supporting future growth through expanded project and service pages. Their goals included creating a mobile-responsive design, showcasing their extensive product offerings, and improving visibility to climb the SEO rankings.

A Modern Design for a Competitive Edge

White Pine Lumber’s new website was built to stand out. The sleek, responsive design ensures seamless user experiences across all devices, whether customers are navigating on a desktop or mobile phone. Structured to evolve with the business, the site was created with scalability in mind, allowing new sections and content to be added to enhance SEO performance over time.

The site highlights key product categories, services, and projects through clean, intuitive navigation and visually striking layouts. With a competitive marketplace in mind, this design enables White Pine Lumber to hold its own against larger competitors while maintaining its personalized, family-owned identity.

Capturing the Brand Through Visual Storytelling

Digital Attic’s creative team produced a dynamic header video for the homepage, bringing White Pine Lumber’s story to life. The video captures the essence of their business, showcasing the locally loved lumber yard, their high-quality materials, and the value they bring to customers.

Additionally, professional photography of their showroom added a personal, polished look to the site. These visuals not only enhance the website’s aesthetic appeal but also build trust by offering visitors a true glimpse of the White Pine Lumber experience.

SEO-Friendly Growth for Long-Term Success

To ensure the website would support sustained growth, SEO optimization was integrated into the foundation. The site was designed to accommodate future content expansions, such as new product categories, blog posts, or project highlights. With this flexible structure in place, White Pine Lumber is well-positioned to boost search engine rankings and attract more customers over time.

A Partnership Built to Last

White Pine Lumber’s partnership with Digital Attic is a testament to the power of collaboration. By combining innovative web design, professional videography, and future-ready SEO strategies, we’ve created a digital presence that not only meets their goals but positions them to thrive in an increasingly competitive market.

Looking for a digital partner to bring your vision to life? Contact Digital Attic today.


  • Web Design & Development


  • Video Production


  • Digital Marketing