Branding | Logo Design
Branding & Illustration
Shellbees was a small Central Valley startup, but the partners had big ideas on how to change the women’s shoe industry. They had already begun prototyping their innovative shoe design; however, they needed help creating an engaging brand to help bring the product to market. They had a great product name but needed the right look.
As the product was something completely new to the market, we also provided tagline development services to create messaging that helps customers understand the product concept and gain credibility.
We worked with the client to understand the inspiration for the product, their primary target audience, and the type of stores in which the shoes would be sold. Our design team immersed themselves in the project and created a spot-on logo for the fledgling shoe company. The end result is a lighthearted logo that plays off of the product name yet still conveys quality and a modern fashion sense. We also designed business cards; a logo style guide; and the corporate stationery, including letterhead and envelope, to ensure that the newly formed company had all the proper communication pieces needed to conduct business.