The Alvarado Group approached our branding team to rebrand a few of the businesses they own. We decided as part of this project to rebrand their parent company as well. The challenge was to create a logo that could be used in multiple formats and would be supported by the other brands. Our team created a logo that actually has a lot of flexibility. The logo needed to be bold and draw attention but it also needed to be an underscore when placed with other logos as a parent company.