If a tree falls in a forest and no one is there to hear it, did it make a sound? If no one reads your blog, it doesn’t make a sound.
Should your web site have a blog? Technically, anyone can have a blog. But there are four key questions you need to ask yourself before you begin:
- Do your customers need that type of communication?
If your customers aren’t avid Internet users, then a blog may not be the best form of communication. An email, a direct mailer, or a phone call may be more effective in communicating the value of your products or services.
- Will the information you provide be tangible, useful, and reliable?
Blog content must be useful and engaging. It should provide users with information that helps them with their job, or it should be useful tips and tricks; e.g., how to change a tire, organizational tips, best practices, etc.
- Can you devote the time to creating rich, engaging content?
Blogs, like social media, require a lot of maintenance as well as time to create the content and respond to any comments. If you don’t have the time to properly run a blog, then this may not be the best marketing tool for you.
- How will you measure the blog’s success?
Is your goal to increase traffic to your web site, or is it to increase sales? Whatever your measure of success, it is important that you evaluate your goals for your blog before you get started.
If you’re still not sure if a blog will work for you, give us a call at (559) 324.9341 and we’ll talk about it.
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