Get the Upper Hand on Holidays with Fresno Video Production!
There’s usually two reactions that take place when the holidays approach: either an excitement that adds a little pep to your step or a dread that’s followed with ticking anxiety of the approaching dates. For most business owners, there’s a combination of these feelings. On one hand, the holiday season offers major opportunities to boost sales. On the other hand, a mental stirring pot of confusing marketing tactics to mobilize those plans of boosting sales.
One way to increase your revenue year round is to implement video marketing–but this is especially true if you capitalize on the holiday season, which means timing is everything! Here’s why meeting with a local Fresno video production company could be a gamechanger this year.
Why is October the best time to start thinking about video production?
This seems like a simple question to ask but there are many factors that need to be clarified before this can be answered “yes” or “no”.” We actually responded to the message from one of these companies and here are some of the assumptions and claims they were making:
Once Halloween is here, Thanksgiving seems to be right around the corner followed by Christmas. If you’re a gift-giving professional, you know that you should start shopping for your loved ones in October (and that’s pushing it!). The same thought process should be applied to your holiday video marketing strategy.
To even begin trying to plan out a successful video marketing plan, you will obviously need one major component: the video.
Just starting here can be a challenge for most companies because they don’t know where to start. There are different parts to producing a video that take a bit of time, idea collaboration, and clarity, such as:
- Actual filming
Don’t forget all of the remaining pieces to the puzzle either, like editing, more collaboration, and final production.
How can we help relieve that holiday marketing headache?
This sounds too good to be true, doesn’t it? Well, it was in fact too good to be true. The only way they finally told us they were going to get us on the first page of Google was to use a search phrase that had more than seven (7) words in the search (example: “Digital Attic Clovis California Web Development Company”. This was a sentence and not something anyone would have typed into Google. Plus they were using terms that had our name in the search. If the person is searching our name then we should already be ranking. The problem is most companies need to be ranked for something short being typed into Google or try to be ranked in a search that is geographically based … like “Plumber in Sacramento.”
As you can probably see, producing a high-quality, well-thought out video takes time–especially if you’re trying to do it all yourself.
When you choose to work with a dynamic, all-inclusive video production company like ours, we take all that seasonal stress off your shoulders by creating your own unique video production plan mix.
Our creative team will take on your project with a specialized, creative approach and offer a variety of these video production services and capabilities:
- Creative planning & direction
- Rental studio location
- Filming resources available (lighting, multiple cameras, even drones!)
- Editing and collaboration opportunities
- Final video production
And of course, our video services don’t just stop there. We have a team of forward-thinking marketers ready to push your new video in front of the right online audience.
What are you waiting for?
The holidays are approaching with the creepy persistence of Michael Myers–they’re not going anywhere. It’s not too late to escape that all-too-familiar marketing misery if you work with our Fresno video production team now. Feel free to contact us to discuss your next video project or fill out our quick contact form here!