Tracking & Reporting
We’re digital strategists at heart and believe in providing tangible metrics for every project we build. Tracking and reporting is a critical part of our service and sets us apart from other web design companies.
This means more than adding a simple analytics program to your website and sending you a report. It’s more than just gathering data – it’s about collecting the right data. More importantly, it’s taking that data and translating it into valuable insights for your business. To do this effectively requires more than just software (although we have the best). It takes advanced processes, business intelligence, and experience.
Not sure if your online ads are really working? Let us help you see how customers are reacting to your advertising.
Let us help you develop an intentional strategy on how to guide customers through your sales process.
You thought you built the perfect site, but how are customers really using your site? We can show you exactly what they’re doing.
Confused as to why your competitors are outranking you? We can show you exactly how to be more competitive.
To achieve success you must first define it. We’ll help you establish goals for your project and determine the best tracking and reporting systems to measure results against these goals. Remember, gathering data for data’s sake is pointless. We focus on collecting the right data that is aligned with your business objectives so we can help you achieve success.
Gathering Analytics Data
Today, we are able to collect many different types of data, and each type tells us more about your customers. We can set up click tracking, analytics, heat mapping, A/B testing, scroll mapping, and more. We wield these technology tools like a master swordsman – quick, efficient, and accurate – to help you cut through your competition.
Now here’s the fun part. We love turning all those numbers into something meaningful. Our digital strategists review the data obtained to see how they align with the prescribed project goals. We then convert the data into information that you can understand. Then we meet with you to review the information, explaining what is happening and what it means for your business.
Having such rich, accurate data paints a realistic picture of your project’s effectiveness and allows us to identify what’s working and areas for improvement. We empower you to make informed decisions about the investment of marketing dollars and possible tactic changes. Our job is to make sure you’re equipped with the best information and help you plot a course for success.
There are tons of ways we can provide insights for your website project as well as help drive traffic. We provide all of the following: website optimization, web analytics, search engine ranking reports, search engine marketing, and local SEO services, social media analytics, PPC advertising and management, and more. Let our strategists show you the value of working with a truly professional organization.