You’re in. Here’s what happens next.

Welcome to the Growth Plan. Your ads can be live within 7 days — and the clock starts the moment you finish the three items below. Everything else is on us.

The timeline

Today Book your kickoff & complete intake

Days 1–3 Kickoff call — we connect everything together

Days 3–10 We build your site, ads & AI — you approve

By day 7 Ads go live. Leads start flowing.

Step 1

Do these three things today

About 20 minutes total. This is the only real homework in the whole program.

Book your kickoff call. 30 minutes with your account manager — this is where we connect your accounts and answer everything. Pick your time here → Complete your intake form. About 10 minutes — this is what we build your website, ads, and AI from. The better the answers, the better the build. Start the form → Gather your materials (list below) so the intake takes 10 minutes instead of three days of “where is that file?”

Step 2

Your kickoff call: what we’ll do together

Nothing to prepare beyond the list above. We drive; you click where we point.

✓Connect your Facebook and Instagram to the system (you stay the owner — always)
✓Set your ad budget and add your card in Meta — from $10/day, paid by you directly to Meta, never touched by us
✓Confirm your domain — connect the one you own, or we set one up
✓Approve the questions your AI front desk will ask new leads
✓Pick your local phone number and start your text-messaging registration (a carrier requirement — we file it, it approves in a few days)

In detail — so the call moves fast

Bring these if you have them

Tick Yes if you have it, No if you’d like us to build it. Missing a few is normal.

Document Have it?

Logo style guide — your colors, fonts, and logo files in one place YesNo

Ideal customer persona — who you most want to hear from YesNo

Sales offer one sheet — what you sell and what it costs YesNo

Brand voice (POV) — so the ads and the AI sound like you YesNo

Sales process language — we’ll review your sales process so the AI hands leads off the way you’d want YesNo

Your domain & email

•Do you have a website address? What is the domain name?
•Do you have email at your domain, through Microsoft 365 or Google Workspace?
•Access to your domain registrar — we need it to update DNS records. Not sure who yours is? We’ll find it together on the call.

Google assets

One secure link connects Search Console, Tag Manager, Analytics (GA4), and your Google Business Profile.

Connect Google assets →

Meta accounts

Meta Business Manager
Facebook Page
Instagram Business Account
Meta Ads Account
Meta Pixel

You stay the owner of everything. We’re requesting access, not ownership — and you can revoke it at any time.

Step 3

While we build, you have three jobs

Approve your website draft. It arrives by text and email. Want changes? Reply with them — revisions are unlimited until you love it. The faster you respond, the faster you launch. Approve your AI front-office receptionist. Call your own number after hours and book yourself an appointment. Hear anything you’d say differently? Tell us and we’ll retune it before launch. Approve your ads. You’ll see every ad before it runs. A quick “looks good” keeps the 7-day clock on schedule.

Step 4

When ads go live: the three golden rules

Answer the leads.

Our job is to make your phone ring. Your job is to answer it. The AI books the appointments — showing up and quoting the job is the part only you can do.

Don’t edit the campaign in Ads Manager.

It’s your account and you can look anytime — but changes mid-flight reset Meta’s learning and cost you money. Want something different? Tell us and we’ll make the change properly.

Tell us when things change.

New prices, new hours, a service you stopped offering, a truck wrap photo you love — the AI and the ads are only as current as what you tell us. One text is all it takes.

You’ll get an automatic monthly snapshot — leads, cost per lead, appointments booked — and you’re invited to Office Hours, our live monthly call where you can ask anything.

Questions at any point?

Your account manager is a real person in California — weekdays, Pacific hours.

(559) 324-9341

The Growth Plan · Digital Attic · Since 1991 · Print this page if paper is more your speed